A recent survey into online behaviour found that a whopping 70% of mobile searches trigger an action in less than one hour!
With data like that it comes of no surprise that businesses are expanding their mobile marketing strategies. If you haven’t yet, you definitely will after reading these 7 mobile marketing strategies you can implement to boost your overall digital marketing return-on-investment.
(Image Owned by Farsiight, statistics sourced from Survey Monkey)
Hold on, what exactly IS mobile marketing? In short, it is when businesses target marketing campaigns toward mobile device users specifically – and with more searches being done on mobile than desktop, it is absolutely essential for success. So without further adieu, let’s get into the 7 marketing strategies you can implement today.
1. Augmented Reality Mobile Marketing
Augmented Reality (AR) is regarded by most businesses as new, unfamiliar and often intimidating territory. But at Farsiight, we say this is even more reason to be the first to implement it as part of your mobile marketing strategy!
For those who don’t already know, virtual reality is a simulated yet immersive experience that places the user into a virtual scene (like outer space or the depths of the ocean) via a headset.
AR works by integrating virtual elements into real-world scenes. This too can be achieved through a headset or simply through the lens of your mobile phone. I am sure we have all had a crack at Pokemon Go (if not, check it out, it’s good fun).
For those with a large budget, you may want to consider virtual showrooms, while smaller budgets may enlist the help of DIY AR tools such as ZapWorks.
A fantastic example of a great AR mobile marketing campaign was Burger King’s (BK) 2019 Campaign. Where users were invited to hold their phones to competitor’s posters/billboards and burn them using AR technology and in turn receive a free Whopper.
(Image sourced from Digital Agency Network)
2. Hyperlocal Targeting Mobile Marketing
Hyperlocal marketing as a whole is targeting people within your specific proximity, in other words, those who are local to your business. A hyperlocal mobile marketing strategy incorporates techniques such as geofencing.
Geofencing is essentially a virtual fence, where if a user with your company’s app enters your geofenced area they will receive a push notification. This is extremely effective for food companies who can nudge users reminding them that a yummy treat is just around the corner.
This too works for Snapchat geolocation filters. For example, if your business has a launch event you could incorporate a Snapchat geolocation filter as part of your hyperlocal targeting mobile marketing strategy. This allows Snapchat users and attendees of your launch event to share a happy snap at your event with your chosen filter design which will be shared with their personal friend’s list/following on Snapchat.
(Image sourced from garyvaynerchuk)
3. Voice Search Optimization Mobile Marketing
Hey Siri, where can I buy a good coffee? Hey Siri, how to find the local bar? Hey Siri, which grocery store is closest to my new house?
Contrary to popular belief, voice search is here to stay. In fact, by 2020 50% of all searches are said to be voice searches.
Get an edge over your competitors by becoming voice search optimized by 2020. But, how exactly can you do that?
Well for starters, you can check your business details are up to date as most voice searches find business locations as the user is moving. A popular terminology voice searchers use is “near me” so ensure this is included in your SEO keywords.
Next, you should incorporate long-tail keywords into your content. Consider how people speak not type. Example A: people are more long-winded when verbally speaking, unlike typed searches which are much briefer.
Include frequently asked question answers on your website and throughout the content. It is important to include both the question and answer to be picked up. There are tools such as AHrefs and Answer the Public which can assist in finding those common questions.
(Image sourced from Google Play)
4. Vertical Video and Animations Mobile Marketing
This mobile marketing strategy is often not considered by businesses but it is so simple and obvious – how haven’t more marketers considered it?! Vertical video and animations mobile marketing is essentially RECOGNISING the fact that 94% of smartphone users hold their phone in a vertical position (most videos are created for horizontal).
There is a massive gap in the market for the creation of vertical videos and animations that have been specially formulated for mobile devices. If you are not a wiz with video editing, you can utilise apps such as Animaker, who specialise in vertical videos.
To add further fuel to the vertical fire, evidence shows vertical videos perform best on Facebook, which can result in a 68% reduction of costs per view. WIN-WIN.
5. User-Generated Content Campaigns Mobile Marketing
A user-generated content campaign is one of the best mobile marketing strategies to implement. But, Farsiight – why? Well, in the digital era you will struggle to come by a person under the age of 70 without a mobile device nearby.
Almost every person you meet is on some form of social media and as such clever marketers have started to hand the creative power back to the audience! A user-generated content campaign asks audiences to post and share content related to a specific brand, product or event.
One of the best user-generated content campaigns of late was Coca Cola’s “Share a Coke” Campaign. The company’s marketing team coined the idea of printing the most common names on to coke bottles then asked the public to “share a coke” with loved ones. First launching in Australia, it was an instant success, with photos being shared across all platforms and expansion into over 80 countries!
(Image sourced from Google Images)
6. Influencer Mobile Marketing
Carrying on from user-generated content, we have influencer mobile marketing! As the mobile era continues to thrive, so too does influencer marketing. So much so that the market is expected to surpass $8 billion by 2020, those are some convincing numbers.
What this tells us is that influencer marketing should be a primary strategy utilised within your mobile marketing strategy. Whether you choose to work with big influencers such as Kylie Jenner, David Dobrik and Liza Koshy or tap into the micro-influencer market local to you – there is a significant opportunity to reach a wider audience and in turn, drive more sales.
An example of an effective influencer mobile marketing strategy was implemented by HiSmile, an e-commerce teeth whitening kit company who made $50 million in their first three years (you can read more on HiSmile here). HiSmile sent teeth whitening kits to a number of influencers having them carry out the simple 10-minute process on their Instagram stories or as posts. Some of the biggest influencers they partnered with included Kendall and Kylie Jenner.
7. Social Ecommerce Mobile Marketing
One of the best parts of social media is the immediate access to just about anything! Whether that is content, news, fashion or what have you. Social e-commerce is the integration of business and social.
We can now see that customers want to follow their favourite brands on Instagram, they want to be invited to events through Facebook and they want to see how much an outfit is going to cost on the Instagram post.
To harness social e-commerce mobile marketing, businesses can offer customers the option of purchasing a product/service directly through their preferred social media platform. This easy access is not only preferred by customers but also increases sales as it is such a quick and easy purchase from the first glance.
(Image sourced from Conversations about Her).
Here are seven mobile marketing strategies you can implement today to boost results for your brand. As the mobile age continues to grow, businesses must adapt or disappear! If your website is not mobile-friendly, you are missing out! If mobile marketing still seems out of your league get in touch with one of our experts at Farsiight, for assistance in dominating your industry.
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