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We Grow Companies. Want To See What We Mean?

Our team will stop at nothing to deliver on the growth targets we promise. No hiding behind fluff metrics, we’re talking sales and revenue.

Services Provided
PPC, PSA, Email Marketing

The Client

Food Cycle Science is a North American client that sells The FoodCycler. The FoodCycler is the only affordable, odorless, easy-to-use and eco-friendly indoor food recycler available. In as little as 3 hours, kitchen scraps can be reduced by up to 90% into a highly mature, nutrient-rich soil amendment – ideal for gardening applications.

Bradley Crepeau (CEO) is obsessed about bringing an economic and environmental return to his customers and has been a pleasure to work with.

The Problem

The Google Ads account was only driving sales through Branded terms prior to engaging Farsiight. The client had tried to drive sales through generic searches but couldn’t get the CPA or ROAS to a profitable point.

This meant that there was no room to scale the campaigns as they already had a 100% impression share on Branded searches.

The Process

  • Strategise

    Check out current and past campaigns
    Are they working? Can they be better?
    Share our suggestions with you
    Work out the best direction for your business
    Put together a plan

  • Test

    Put the plan to work.
    Touch base with you each week
    What’s working?
    What isn’t?
    Is it profitable?
    Are we seeing growth?

  • Go Big

    Use what we found in testing to go big
    Learn from our data and scale up
    Magnify the plan
    Continuously improve our strategy
    Rake in sales and leads

The Result
Time Period
(Jan-Apr 2017 vs. Jan-Apr 2018)
Services Provided
PPC, PSA, Email Marketing
Our Strategy
After reviewing the account, we discovered several factors that were attributing to the lack of success with scaling generic campaigns. Firstly, a PPC remarketing & funnel strategy was not in place. When selling higher-priced items online, this is essential as it’s a decision made over time, not on the first touch.
Secondly, bid adjustments and exclusions were not in place for demographics, devices and time of day. By setting up a remarketing campaign, offering incentives to users that had previously visited the site and adjusting bids for top and bottom performing categories, we have been able to scale this account 531% year-on-year.


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