We are your Google Ads
Agency for Growth.
Propel your business growth with our Google Ads strategies that profitably scale. *Strategies acquired from spending $104,500,000+ on Google Channels.
Farsiight Is The Google Ads Agency
Awarded, trusted & proven to deliver for
E-Commerce, SaaS and Marketplace companies.
PlantMiner.com.au
Power Diary
Service.com.au
Coordinator, The Tea Centre
PropertyNow
PlantMiner.com.au
PlantMiner.com.au
Power Diary
Power Diary
Service.com.au
Service.com.au
Coordinator, The Tea Centre
Coordinator, The Tea Centre
PropertyNow
PropertyNow
The Time to Scale is Now.
In 2020, the world experienced a tidal wave of digital change. Internet traffic grew globally by more than 40% between Feb-Apr in 2020. This forced shift to digitalization has resulted in a huge opportunity for businesses to either adapt to online or continue expanding their digital footprint.
However, do not be fooled. More search volume does not always equal more business. Now more than ever, businesses require air-tight Google Ads strategies to avoid putting ads in front of people that are simply just browsing the web with no intent — and trust us when we say this is happening more than ever.
The Time to Scale is Now.
The Specialist Google Ads Agency for E-Commerce, SaaS & Marketplaces.
The Specialist Google Ads Agency for E-Commerce, SaaS & Marketplaces.
“We strictly help online businesses for three main reasons. First and foremost, say goodbye to guessing games. We bring tried and tested Google Ads strategies that have scaled for other companies in your exact vertical from day one.
We lay a structure that mitigates wasted ad spend by choosing the right settings, demographics, and keywords to maximize profitability as quickly as possible.
Lastly, expect to have meaningful conversations that go beyond Google Ads as we are experts in your industry — our value transcends digital marketing.”
Josh Somerville – Head of PPC & Founder
Communication so Damn Good, You’ll Feel Like We’re In-House
We leverage the worlds best communication and project management software to put you, our customer, in the centre of everything we do.
We’ll collaborate on Slack, meet face to face on Zoom, provide custom reports through Google Data Studio and give you complete visibility over your project in Monday.
Communication so Damn Good, You’ll Feel Like We’re In-House
The Trusted Google Premier Partner for Growth.
The Trusted Google Premier Partner for Growth.
We’re proud to be in the top 3% of Google Ads Agencies that received a Premier Partner badge. Google trusts our agency for its consistent performance delivered to our clients over many years, growth in client revenue, and our unique communication. Expect a partnership from Farsiight that will exceed your expectations of a typical agency relationship.
Don’t Just Take Our Word For It
See what our Google Ads clients are saying about us on 
Mala Collective
Viberent
Viberent
Coordinator, The Tea Centre
PropertyNow
The Lad Collective
TradeMutt
PlantMiner.com.au
Power Diary
PlantMiner.com.au
PlantMiner.com.au
Power Diary
Power Diary
Service.com.au
Service.com.au
Coordinator, The Tea Centre
Coordinator, The Tea Centre
PropertyNow
PropertyNow
Viberent
Viberent
TradeMutt
TradeMutt
The Lad Collective
The Lad Collective
Mala Collective
Mala Collective
Our PPC Marketing Services.
PPC marketing strategies that are designed from the ground up to scale your sales and revenue profitably.
Google Ads
Turn the world’s leading search engine into a consistent growth channel for your business.
Google Display Ads
Convert cold audiences and retarget with compelling creative across Google’s Display Network.
Google Shopping Ads
Drive more e-commerce revenue through Google’s exclusive channel for products.
Bing Ads
Diversify your paid search strategy on the leading challenger search engine, Microsoft Bing.
Google Ads
Google Display Ads
Google Shopping Ads
Bing Ads
Google Ads Results That Produce
Record Revenue & ROAS Month for a Social Impact Driven Apparel Brand.
Record Revenue & ROAS Month for a Social Impact Driven Apparel Brand.
www.trademutt.com
Our goal was two-fold; build off the solid foundations already laid in Paid Social with a new creative direction and acquire new scale through Google’s Network.
Using TradeMutts’ Wildside Workwear collection drop as the testing platform for our strategy, we put all pieces into play and delivered a record month across all metrics.
Our goal was two-fold; build off the solid foundations already laid in Paid Social with a new creative direction and acquire new scale through Google’s Network.
Using TradeMutts’ Wildside Workwear collection drop as the testing platform for our strategy, we put all pieces into play and delivered a record month across all metrics.
Year on Year Growth for a Leading Online Freight Marketplace
Year on Year Growth for a Leading Online Freight Marketplace
www.truckit.net
As always with marketpaces, the initial challenge was understanding the nuances between supply and demand and how these correlate to our paid advertising efforts.
As a result of our teams’ relentless drive to push out new strategies, we’ve been able to scale spend 3x profitably contributing to strong year on year revenue growth for Truckit.
As always with marketpaces, the initial challenge was understanding the nuances between supply and demand and how these correlate to our paid advertising efforts.
As a result of our teams’ relentless drive to push out new strategies, we’ve been able to scale spend 3x profitably contributing to strong year on year revenue growth for Truckit.
200% Decrease in CPA for a Global SaaS Company.
200% Decrease in CPA for a Global SaaS Company.
powerdiary.com
Our strategy involved rebuilding the campaign structure from the ground up. The result was a significant reduction in CPA, increase in free trials, all whilst further scaling ad spend. Building on this momentum, Farsiight launched a new Facebook/Instagram Ads campaign that, together with Google Ads, produced record-breaking months for Power Diary.
Our strategy involved rebuilding the campaign structure from the ground up. The result was a significant reduction in CPA, increase in free trials, all whilst further scaling ad spend. Building on this momentum, Farsiight launched a new Facebook/Instagram Ads campaign that, together with Google Ads, produced record-breaking months for Power Diary.
Put More Money In Your Back Pocket With Google Ads.
Stop leaving money on the table with broken Google Ads strategies that
will never scale. Book your call & get a free tailored strategy now.
Your Google Ads Team is to Drive Growth.
To consistently deliver the best PPC results in the market, we knew that we would have to do business differently from the rest. After years of testing, we have developed a team structure that is proven to drive growth.
A partnership with Farsiight means that you will have multiple team members working on your account, each focusing on their specialisation. This team composition ensures that we squeeze every last drop of performance from your campaigns and consistently push new innovative strategies to market.
Swipe Our PPC
Split-Testing Strategy.
Boost your click-through rates and conversions with our proven strategy today.
Frequently Asked Questions
What channels fall under the Google Ads umbrella?
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You can utilise many channels to drive brand awareness, leads, and sales for your business through Google Ads. That being:
Google Search:
These are text-based ads you see on the Google search engine results page (SERP). You can choose to bid on specific keywords that are relevant to your business. Based on a cost-per-click bid you set and a relevancy score that Google set called ‘Quality Score’, your ads then get served on the SERP.
Google Shopping:
Shopping is the go-to channel for retail businesses as it is proven to drive 30% higher conversion rates than Google Search Ads. Shopping ads generally appear above text ads or on the SERPs right-hand side and include rich product information like price, image, and product headline.
Google Display Network (GDN)
Reach 90% of the internet users worldwide using the Google Display Network. Have you’ve seen image ads served on websites, apps or even YouTube? These are likely ads run on the GDN. We utilise this channel to re-engage with your website visitors and also target people at the top-of-funnel.
YouTube (Video Campaigns)
I don’t think we need to go into too much detail here; I think we’re all familiar with the second largest search engine in the world!
Gmail Campaigns
Unfortunately, targeting Gmail on its own is phasing out as of July 2021. However, you can still run Gmail campaigns using a new channel called “Discovery” campaigns.
Gmail is a great channel we use to remarket and target users at top-of-funnel with both text & images.
Discovery Campaigns
Discovery ads appear in connection with feed-based content on Gmail, YouTube Home & Watch Next feeds, Gmail, and the discover feed.
This channel helps you deliver highly visual, inspiring, and personalised ad experiences to people who are ready to discover and engage’ with your brand.
Do you run remarketing campaigns using Google Ads?
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Running remarketing campaigns is an essential component of any paid strategy as it’s the easiest way to boost conversion rates.
The first task is segmenting audiences to ensure we place the right messaging in front of the right person at the right time. Typical audiences we look at setting up might be:
– Above-average time on site (this shows a degree of engagement on your website)
– Visited multiple product/service pages
– Added a product to cart (but did not complete purchase)
– Initiative checkout (but did not complete purchase)
– Past customers (if you get repeat customers)
How quickly will I get results on Google Ads?
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Google Ads, by nature, is a direct response marketing channel. If you’ve set up your campaigns in a sophisticated way, you should expect to receive conversions in a few days (this depends on your budget).
However, it may take a few months to run experiments, analyse the data, and make optimisations before your account runs profitably.
How much should I plan to spend on Google Ads?
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When it comes to planning budgets on Google Ads, the maths is quite simple.
– What is your target CPA (cost-per-acquisition)?
– How many sales/leads do I want in month one?
Let’s use this example:
Your target CPA is $120, and you want to receive 20 leads in the first month. 120×20= $2,400.
If you don’t know what your Target CPA needs to be, that’s okay – we can help you work this out. Simply book a call to speak with one of our Google Ads experts today.