About Us.

We are Farsiight – The Agency for Growth.™

What is Farsiight?

Farsiight is the agency that global E-commerce, Saas & Online Marketplace companies trust to deliver scalable customer acquisition strategies. We are The Agency for Growth.™

What is Farsiight?

How it Started

What happens in Vegas doesn’t always stay in Vegas, and in this case, that’s a good thing. Bouncing ideas over a couple of Bud Lites, two brothers Josh & Ben Somerville decisively doubled down on their collective two decades of experience in scaling online businesses. The rest they say is history.

Who We Are

A highly diverse cross-continental team drives our company towards one common goal – producing remarkable business growth for our clients we partner with.

We live and breath our culture, which values integrity, extreme accountability and a zero-tolerance for complacency.

Who We Are

Meet the Siighter’s

Josh Somerville
Founder & Head of PPC

Every story starts somewhere, and Farsiight’s starts with Josh. A genuine expert in Pay Per Click Marketing, Josh has dedicated over a decade to honing his craft.

Having managed over $100m of ad spend through his time working at agencies & in-house for a multi-national e-commerce brand.

Ben Somerville
Co-founder & Head of Operations

A proven sales & marketing leader and MBA grad, Ben brings to the table a wealth of knowledge developed on the coal face working in-house in SaaS and Marketplace companies.

He’s an avid and passionate outdoorsman with a penchant towards anything Patagonia. Don’t mention you like snow sports around him unless you’ve got time up your sleeve.

Kate Sheridan
Media Buyer & Copywriter

Dropped out of law school, finished a business degree, worked in professional services before jumping feet first into agency life. Moral of this story? Quitting something isn’t game over.

Testing the limits for how much coffee a human being “should” consume, being borderline irritatingly optimistic, and crafting social media campaigns that create real change for a client’s bottom line.

Nick Graham
PPC Manager

Completed a marketing degree in Cairns & worked marketing in a payments company in the UK for two years before moving to Brisbane to work at a digital agency where I discovered the art of Google Ads – that said it wasn’t until starting at Farsiight that I realised my passion for the industry.

I love diving deep into account data and using these insights to make adjustments to campaigns and am always amazed the effect even minor optimisations can have.

Hayley Robinson
Creative & Graphic Designer

Hayley completed her bachelor’s degree in design with a minor in advertising, worked in a digital agency, was her own boss for a while, and is now our creative/graphic designer.

Hayley’s normal workday consists of talking about her dogs, working, and then seeing her dogs.

Ana Gledovic
PPC Executive

Ana was born & bred in Serbia, where she studied a Masters Degree in Literature at the Faculty of Philosophy. After living in multiple countries working in different industries, Ana finally found happiness in data and numbers. Which, ironically, she hated most of her formal education life.

Ana Loves research, testing new strategies and digging into data to understand user’s behaviour and is the office Oat Milk Queen.

Kate Broad
Partner Manager

Kate (aka. Broady) spent her career exclusively client-side, we somehow managed to convince her to join the dark side. As Partner Manager, Broady is the go-to Siighter for our partners and ensures our projects are delivered on time, every time.

Affectionately know as Office Mum, the saying “I don’t know what we did without you” has never been more true when it comes to Broady!

Arianna Cimei
Creative & Graphic Designer

In the middle of a building engineering degree in Rome, Ari bought a one-way ticket to Australia where she completed a Degree in Design, specialising in Visual Communication and Interior Design. She’s now our Creative Designer along with the office’s undefeated foosball champion.

Frequently seen eating calamari with Hayley. In the wild, you’ll likely find her begging feline friends to reciprocate her love.

Thomas Yarnold
Partner Manager

Starting with a speciality in Google Ads, Thomas has worked across execution, account management, operations and business development over the last few years, landing at Farsiight ready to deliver great results for clients.

Thomas was born in the UK and has travelled across the world before settling in Australia. Like most of the Farsiight team and any digital marketer worth their weight, Thomas has an impeccable taste in coffee and an even more discerning taste in loud shirts. On the weekends you’ll find Thomas wandering the farmers market or bar-hopping with friends.

Hao Chang
PPC Manager

Hao brings to the table a strong background in PPC and Digital Marketing developed through his career working primarily in house for large brands.

Originally from Taiwan, Hao loves to travel and explore and rides an epic e-bike to work.

Aleksandar Budisa
PPC Executive

After almost a decade of sales, Aleks was introduced to Google Ads and has never looked back. A reminder to never be afraid to try something new, until you find what’s right for you. Obsessed with analysing the psychology of why certain people and things reach the pinnacle of success, he’s constantly searching for the newest ways to evolve his craft.

Whether it’s basketball, chess, or PPC, he’s an avid believer that if you rep it out more than anyone else, you can reach greatness.

Hayley Robinson Creative & Graphic Designer

Jessica Dixon-Banfield
People & Culture Manager

Hailing from an accomplished customer service background, Jessica decided to change paths to pursue a career in the HR industry. Jessica thrives on helping others find their true passion and is a big believer in challenging yourself to become the best version you can be, both personally and professionally.

You will likely find Jessica enthusiastically talking about her Muay Thai training, how she loves lounging in her Pj’s watching Netflix or how much of a Harry Potter fan she is.

James Morton
PPC Manager

Born and raised in Auckland, New Zealand, James made his way to Australia in 2018 where he discovered Google Ads and dove headfirst into the digital marketing world. James’ unique blend of technology and people skills made Google Ads the perfect platform and he’s been honing his skills ever since with a focus on the growing eCommerce industry.

When he’s not optimising ads you’ll find him indoor rock climbing, or playing guitar to just about any genre you think of!

Arianna Cimei Creative & Graphic Designer

Meg Atkin-Robertson
Partner Manager

With a degree in Creative Writing and English Literature, Meg started her career as an agency Copywriter, but quickly progressed into Account Management because she was the “most organised girl in the office”. Now, 3 agencies and many years later, she’s worked across both local and international businesses, from startups to million dollar enterprises.

Frequently seen colour coordinating her calendar (and her bookshelf). In the wild, you’ll find her sipping on Rosé, eating too much cheese, or watching endless episodes of historical dramas.

Arthur The Wise
Chief Good Boy

Come by the Farsiight office and chances are you’ll be greeted by Arthur, our Chief Good Boy. He contributes quite literally nothing to our marketing campaigns, but he makes up for it with his relentlessly positive attitude.

Arthur loves birds, a trip to the park and snoozing in random spots around the office.