We are your Social Media Advertising Agency for Growth.
Our team combines market-proven media buying strategies and data-driven video creatives to scale your business profitably.
Farsiight Is The Social Media Advertising Agency
.
Awarded, trusted & proven to deliver for E-Commerce, SaaS and Marketplace companies.
PlantMiner.com.au
Power Diary
Service.com.au
Coordinator, The Tea Centre
PropertyNow
PlantMiner.com.au
PlantMiner.com.au
Power Diary
Power Diary
Service.com.au
Service.com.au
Coordinator, The Tea Centre
Coordinator, The Tea Centre
PropertyNow
PropertyNow
Creative is King.
With the release of iOS14 the social media game as we knew it seemingly changed overnight. And whilst the playbook on media buying had to be quickly rewritten, one thing remained true – creative is king.
In this new ecosystem, the underlying creative strategy is more critical to your campaigns’ success than ever before.
Creative is King.
The Specialist Social Media Agency.
The Specialist Social Media Agency.
“Five years ago, I got my start in social media advertising, working for an affiliate marketing agency in Canada. They were spending six figures a day on Facebook Ads and generating insane amounts of revenue. I was instantly hooked.
Since then, I’ve been fortunate enough to work under industry titans like Nick Shackleford and in-house for brands like PetHonesty.
The social media advertising team that we’ve built at Farsiight is the culmination of my experience to date. We are a team of social media advertising and creative specialists who live and breath, helping online businesses scale their revenue.”
Ryan Joudoin, Head of Social & CRO
Communication so Damn Good, It’ll Feel like We’re in the Same Room.
We leverage the worlds best communication and project management software to put you, our customer, in the centre of everything we do.
We’ll collaborate on Slack, meet face to face on Zoom, provide custom reports through Google Data Studio and give you complete visibility over your project in Monday.
Communication so Damn Good, It’ll Feel like We’re in the Same Room.
The Trusted Facebook Marketing Partner for Growth.
The Trusted Facebook Marketing Partner for Growth.
We’re proud to be in the top percentage of agencies who have a Facebook Marketing Partner badge. Facebook trusts our agency for its consistent performance delivered over the past several years, lack of complacency and in-house level of communication. Expect a partnership from Farsiight that will exceed your expectations of an agency relationship.
Don’t Just Take Our Word For It
See what our Social Media clients are saying about us on 
Mala Collective
Viberent
Viberent
Coordinator, The Tea Centre
PropertyNow
The Lad Collective
TradeMutt
PlantMiner.com.au
Power Diary
PlantMiner.com.au
PlantMiner.com.au
Power Diary
Power Diary
Service.com.au
Service.com.au
Coordinator, The Tea Centre
Coordinator, The Tea Centre
PropertyNow
PropertyNow
Viberent
Viberent
TradeMutt
TradeMutt
The Lad Collective
The Lad Collective
Mala Collective
Mala Collective
Our Social Media Advertising Agency Services.
Drive massive scale to your brand through the reach of the worlds largest social media platforms.
Facebook Ads
Drive massive scale using the world’s largest and most sophisticated social network.
Instagram Ads
Leverage direct response creatives to convert cold and warm audiences on Instagram.
YouTube Ads
We execute conversion-focused YouTube strategies aimed at telling stories with epic creative.
Facebook Ads
Instagram Ads
YouTube Ads
Social Media Advertising Results That
Produce
Record Revenue & ROAS Month for a Social
Impact Driven Apparel Brand.
www.trademutt.com
TradeMutt partnered with Farsiight during a scale-up phase of their business and challenged us with pushing the envelope on creative whilst also penetrating new market segments.
Our goal was two-fold; build off the solid foundations already laid in Paid Social with a new creative direction and acquire new scale through Google’s Network.
Using TradeMutts’ Wildside Workwear collection drop as the testing platform for our strategy, we put all pieces into play and delivered a record month across all metrics.
22%
Increase in Revenue
7.6
Return on Ad Spend
29%
Revenue from New Channels
The Time To Scale Up Your
Social Media Advertising Is Now.
Stop burning your valuable business capital on Social Media Advertising campaigns that do not scale. Get your FREE tailored strategy.
Your Social Media Advertising Team is to Drive Growth.
Through years of trial and admittedly error, we’ve learned that it takes a team of specialists to drive massive results from social media advertising.
A partnership with Farsiight gives you access to an agile team of specialists comprised of Strategists, Media Buyers and Creatives Designers. As a team, they work as one with a laser focusing on scaling your account.
Swipe Our Proven Creative Template!
This creative increased our partners monthly revenue by 266%.
Frequently Asked Questions
What makes Farsiight a specialist Social Media Agency?
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We’re IOS14 proof.
Our team has collectively spent over 8-figures in the past five years on Facebook and Instagram Ads for Ecommerce Brands and Saas Companies worldwide.
Managing large daily budgets in these verticles has provided us with an intimate understanding of Facebook’s ads platform, its algorithm, and what it takes to scale quickly within its ecosystem.
Two things are certain…
The platform will continue to change and force you to adapt your technical strategies.
Humans are humans. No matter what platform changes occur, your prospect’s desires, fears, and aspirations will remain the same.
We’ve created a set of processes and systems that have stood the test of time and digital volatility.
This is possible because everything we do is driven by consumer psychology and conversion rate optimization best practices.
We design strategies by first asking the very simple question of, where is your prospective Customer at in their level of awareness with:
a) The problem your product solves.
c) The varying solutions available in the market to help them solve their problem.
d) Your specific mechanism for solving their problem.
e) Your Brand.
We then can identify the best starting point for designing your acquisition strategy and structuring your ad account from prospecting, re-engagement, retargeting to retention.
Using our proprietary Ad Planner Worksheet, we help you create your customer avatars, uncover, highlight, and build the hooks associated with your product or service’s unique selling propositions related to each avatar, and then craft the perfect offer your prospects won’t refuse.
We’ve identified a sure-fire creative formula comprised of specific conversion elements designed to educate, build trust, and convince your prospect that there is no other product or service better than yours to solve their problem.
But the real magic happens when we insert these creatives into our Test To Scale Framework.
Every creative has two jobs:
To scale.
To teach us what to do next.
No dollar is wasted with this framework.
Yes, you gain access to all of these juicy conversion conducive templates and playbooks, and we’ll tell you exactly how to use them to make you a more effective Business Owner.
Weekly reporting calls will reveal everything you need to know, not only about how your Ads are performing but also how effective your funnel is.
We know that to be successful on Facebook, you need to be operating a well-oiled machine (i.e., funnel). Therefore, it is in our best interest to ensure your machine is optimized for conversions so that we continue to push boundaries and break ceilings together.
Which Social Media Platforms Should I Advertise on?
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There is no denying it; with over 2.23 billion monthly active users MAU, Facebook is the titan of Social Media Platforms when it comes to inventory (people to see your ads).
Coming in at a close second is Youtube, at 1.9 Billion MAU. In place 3, 4, and 6 are Whatsapp, Messenger, then Instagram, all over 1 Billion MAU – all of which belong to the Facebook Ads Network. So, running ads using Facebook’s Ads Management System grants you access to each of these platforms for placement options.
Facebook, by far, has the most powerful tools for optimizing and targeting your prospective customers over any other social media platform. It gives marketers the ability to create a hyper-personalized user experience that significantly increases chances for high conversion volumes at lower costs.
The data and rich insights you can leverage from Facebook Analytics through running campaigns are invaluable.
Best of all, users are trained to use Facebook for more than just interacting with their friends and socializing. Reports show, 15% of all Facebook users use the platform to find and shop for products.
Whether your B2B or B2C Facebook is a great platform for you.
With that said, before purchasing traffic from any social media platform, it is essential to have a clear set of objectives, a deep understanding of your target market, an offer your prospects can’t refuse, and an intuitive funnel optimized for mobile-first.
If you’re still trying to figure out your product-market fit, put Facebook on the backburner and get to surveying and researching your competitors to flesh out your customer avatars.
Running ads on social platforms is referred to as disruption marketing. People do not expect to see your ads, and instead, they are disputing their platform session.
To avoid creating a negative disruption, your creative and messaging need to provide a positive user experience.
The only way you can uncover which creative and messaging will do this for you is by first understanding what your prospects care about – which you’ll know if you know exactly who your Ideal customer is and why/how your product or service improves the quality of their life.
Once you’ve leveraged Facebook’s powerful tools for targeting iteration and optimizing to find out which audiences, messaging, and offer works best, then explore other social platforms with an already winning formula.
Lastly, you should always seek to build a presence organically on any platform you’re interested in purchasing traffic from first.
You’ll find out, for the cost of your time, what content and messaging generates the best engagement.
From there, you can inject this intel into a solid paid acquisition strategy to hit the ground running.
How Much Should My Business Plan to Spend on Facebook Ads?
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When it comes to planning budgets for Facebook, the math is simple.
Answer these questions:
What’s your target cost per acquisition?
How many leads or customers do you need in 1 month?
Now, you multiply your target CPA by the number of leads/orders you’re after from the platform in a given month.
For example: if my target CPA is $25 and I’m looking for 1,000 orders from Facebook in any given month, then the math is $25×1,000=$25,000.
If you don’t know this information, that’s okay! We can help you mine this out for Free in your discovery call, and we’ll tell you exactly what you need to do to get these numbers to a Facebook-ready state.
But essentially, to find your CPA, you’ll need to know the Lifetime Value (LTV) to Customer Acquisition Cost (CAC) Ratio your business requires to grow profitably.
NOTE: The higher your LTV, the more you can afford to purchase a customer, giving you a competitive edge when bidding on ad space.
Again, feel free to reach out to us if you need help figuring these metrics out.
Once you have your target spend established, you need to segment this budget into four primary categories – relevant to any business model:
Testing (~5% of budget)
Prospecting – finding new customers. (~70% of budget)
Re-engagement – users who interacted with you or your ads on platform (~20% of budget)
Retargeting – users who clicked through to your website but did not complete your primary conversion objective (~15% of budget)
What is the Minimum Social Media Advertising Budget for a Partnership With Farsiight?
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Farsiight is a growth partner.
We work with brands who’ve already established their product-market fit, have an optimized sales funnel, and have a deep understanding of their target market but can’t seem to break through and scale their account to grow their business.
If your business is already spending $10,000 or more on Facebook, then you’re ready for us.
With the above considered, part of scaling comes from optimizing what you’re currently doing. While we only work with partners who’ve done the leg work validating their product-market fit, we will identify all the problem areas in your funnel that are holding you back and work with you to fix them and push forward.
This includes everything from the ad to thank you page.
