How

Our Approach

Strategy before tactics, period. Bolting down an airtight digital marketing strategy is essential to achieving sustained success from your performance campaigns.

Digital Marketing.
Digital Marketing.
Digital Marketing.
Digital Marketing.
Digital Marketing.
Digital Marketing
Success

Trademutt Case Study

“Their ability to marry up the two very different worlds of Social and Search in a seamless way - which gives us as a client total confidence that they will hit the mark in both areas, whilst maintaining creative consistency - something which is hard to find in today's agency landscape.”

Mike Watkins

Marketing Director, Trademutt

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Month on Month Revenue Growth

Blended ROI from paid media channels

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Monthly Sales Revenue Generated from New Channels

FAQs

Frequently Asked Questions

Some common types of digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and influencer marketing. Each type has its own unique benefits and strategies and play a different role in the buyers journey. At farsiight, we are a performance & creative agency that specialises in paid channels like PPC, Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, etc.

The time to see results in digital marketing can vary depending on various factors. Such as the goals, industry, competition, unique business factors, economic conditions, and strategies implemented. If a business is brand new to market, and is still figuring out their positioning and product market fit, it can take several months to learn from the data and adjust your digital marketing strategy until performance moves in a positive direction. For more established brands that already have product market fit and have other organic channels already performing, it can be a lot quicker than that. Digital marketing is a data play. The more data you buy, the quicker you can learn from the results so the time it takes varies depending on a lot of factors.

Measuring the success of digital marketing efforts involves tracking key performance indicators within the ad platforms such as website traffic, conversion rates, click-through rates, revenue, sales, and leads. Due to on-going privacy changes making in-platform attribution more difficult, we like to work with our brands on a business level. We track metrics like marketing efficiency ratio (MER) for e-commerce brands, and customer acquisition cost (CAC) for lead generation companies, to ensure our strategies and optimisation decisions align with how the business is performing.

Incorporating customer feedback into your digital marketing enhances strategies and customer experience. You can collect customer feedback through surveys, social comments, and reviews. By understanding exactly what your customers are saying, you are able to personalize messages based on preferences, highlight testimonials and reviews for credibility, address concerns to improve customer experience and use feedback for content creation.