Scaling Adrift with a Data-Driven Approach

The Challenge

Adrift Clothing, a fast-fashion leader with partnerships like David Jones and a global team of over 100, needed a digital partner who could match their pace. With rapid product turnarounds and ambitious growth goals, they sought a team that could seamlessly scale customer acquisition, boost website conversions, and drive revenue—without missing a beat.

Their previous agency couldn’t keep up with the fast-paced demands. Adrift needed agile, proactive strategies, instant communication, and continuous momentum.

Digital Strategy

farsiight developed a data-driven paid growth strategy to build on Adrift’s strong customer retention and creative assets. Our approach focused on:

• Launching two collection releases and a profitable Afterpay Sale within the first few months—setting the tone for future sale strategies.
• Diving deep into existing customer data and competitor insights to unlock untapped growth opportunities.
• Creating fast, seamless communication channels via Slack and Monday.com for rapid campaign approvals and adjustments.
• Opening up new audience segments across all funnel stages to expand Adrift’s reach and drive conversions.

Platform Tactics

• We overhauled Adrift’s Meta account with a finely-tuned full-funnel strategy, tailoring creative to each audience stage.
• Re-shifted 60% budget focus on acquiring new customers, ensuring sustainable growth.
• Scaling ad spend to $1.2 million across Meta and Google from an initial $48,724, while maintaining efficiency.
• Continuous A/B testing of headlines, CTAs, creatives, and formats to drive performance improvements.
• Implementing industry-best tracking to optimise every campaign and ensure data-led decision-making.