How revcharge Powered Up Sales with a Smarter Paid Ads Strategy

The Challenge

Revcharge, Australia’s #1 EV charger installation company, had proven its product-market fit and built a strong back-end delivery process. However, scaling their marketing efforts while maintaining efficiency remained a challenge.

Previously working with a freelancer, Revcharge faced limitations in growth and strategic insights. Their marketing lacked the depth and expertise needed to break through to the next level. They sought a partner who could deliver proactive account insights, consistent growth opportunities, clear and comprehensive reporting, and specialised expertise to maximise their marketing spend.

The goal was to increase marketing investment without compromising efficiency or profitability while driving a higher volume of quotes and solidifying their position as a market leader.

Digital Strategy

• Simplified Conversion Tracking: Overhauled tracking to focus on a single primary conversion—quote requests—replacing a cluttered setup that previously tracked five conversions, confusing reporting and algorithms.
• Lead Quality Measurement: Rolled out offline conversion signals to better measure and optimise lead quality.
• Location-Specific Insights: Built advanced location reporting in Looker Studio, allowing weekly monitoring and quick adjustments for high- and low-performing areas.
• Search Intent Deep Dive: Analysed performance data to uncover higher conversion rates from car brand-specific search terms compared to generic EV installation searches.
• Landing Page Optimisation: Advised on landing page improvements to boost post-click conversion rates.

Platform Tactics

• Owning the Most Valuable Keywords: Developed additional segmentation for car brand terms, increasing search impression share on high-converting keywords.
• Expanding The Keyword Pool: Launched Dynamic Search Ads to identify new keyword opportunities and refine targeting against car brand campaigns.
• Maximising Google Shopping: Improved product feed data to enhance search match quality.
• Budget Optimisation: Focused weekly budget and bid management on top-performing locations and campaigns.
• Expanded Google Shopping: Scaled campaigns to generate both e-commerce purchases and quote requests.
• Meta Ads Retargeting: Introduced Meta Ads to retarget website visitors and social media engagers, using creative with objection crushers, social proof, and feature/benefit highlights.