Helping The Lad Collective Generate Their First Dollar and Break $1M in Annual Revenue
Through a comprehensive go-to-market strategy and leveraging PPC and Paid Social campaigns, farsiight supported The Lad Collective in the start-up phase.
The Challenge
When The Lad Collective (TLC) came to farsiight, they were starting from scratch. With a revolutionary product—bed sheets with straps—and a pre-order ready to go, they had no digital presence or revenue-generating channels in place. No Shopify store, email marketing, social media, or paid advertising had been set up.
The TLC founders Bill & Ed showed incredible drive and belief in their product, and we saw the potential to make a significant impact. Our goal was clear: help them find product-market fit and drive scale.
Digital Strategy
- Developed a go-to-market strategy across performance marketing channels, focusing on key growth areas.
- Created a creative strategy to test various hooks and angles for their target audience.
- Built their Shopify store using a theme template, optimising for conversions throughout the engagement.
- Used business profitability metrics to guide paid media budgets and campaign adjustments.
Platform Tactics
- Set up Meta Ads (formerly Facebook Ads) and Google Ads accounts, implementing industry best practices for tracking and measurement.
- Launched conversion-driven campaigns on Meta Ads, focusing on building a high-quality top-of-funnel audience.
- Established search and shopping campaigns on Google to capture high-intent traffic.
- Continuously iterated on Meta Ads creative, refining messaging to boost engagement and conversions.
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The Performance
$M
Annual revenue within the first year.
$
Generated their first dollar of revenue through digital channels.
The Lad Collective's Words
“farsiight have a deep understanding of E-Commerce and Shopify. They also are specialists in scaling PPC and Paid Social Advertising. They provide amazing communication, talking daily on Slack and consistently host regular meetings.”
Bill Ovendon
Founder
Meet the Team
There might be two i’s in Fasiight but there is no i in team. To produce the best outcomes possible for our brands we work as an integrated team of specialists.
Josh Somerville
Co-Founder
Hayley Robinson
Creative Designer
Nick Graham
PPC Team Leader
