Google Ads Agency Melbourne
Prioritising sustainable growth strategies over short-sighted wins and driven by our Growth For Good™ mission. We are the Google Ads experts that help Melbourne’s most ambitious brands scale confidently.
Loved by ambitious Melbourne brands
View our 65+ verified 5-star Clutch reviews. Proudly the highest rated performance agency with 50+ reviews in Australia.
5.0
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"Their project management skills are the best in the business. farsiight is a dream to work with."
Jarrod Ward
5.0
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"They choose clients who align with their values. I really liked that they aren't a full service agency, trying to be everything to everyone. Their expertise is next level!"
Danielle Quin-Conroy
5.0
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"All agencies will talk a good story and find fault in what other agencies may have done in the past but farsiight's approach was different and their results have vindicated this."
Michael Tomchin
What we do in Melbourne
Winning Google Ads strategies for growing brands
From Carlton to South Yarra, Melton to Mount Evelyn, we understand the unique landscape of Melbourne’s market and how to help local brands rise to the top.
Last year, our award-winning Melbourne Google Ads Agency funnelled over $14 million into client campaigns. We've seen what really works when it comes to Google ads that connect with people not just in Melbourne but Australia-wide and worldwide. Whether you're a SaaS in Surrey Hills or an eCommerce brand in Elwood, we've got your back. Our goal? To help your profit soar, exceed your growth targets, and scale confidently.
Diversified Google Ads strategies
Google Search
Boosting sales, attracting quality customers and fostering long-term growth through Google Search Ads. Our meticulous strategies reach customers at every stage of the buyer cycle with standout messaging that sets you apart.
Google Shopping
Channelling “credit card in hand” shoppers straight to your checkout with low Customer Acquisition Costs (CACs). Our Google Ads Agency in Melbourne has helped countless eCommerce brands scale rapidly with Google Shopping Ads.
Performance Max
We deploy cutting-edge Performance Max segmentation techniques that scale effectively, paired with high-converting creative strategies, to drive success for Melbourne's rapidly growing brands.
Google Display
Integrating data, creativity, and behavioural psychology to roll out Google Display Network ads that reach your market through 3rd party websites and partnership content. Perfect for maintaining brand awareness and driving customers back to your conversion pages.
Demand Gen
Expand your reach, build awareness, and spark interest in your products or services with impactful demand-gen ads across Gmail, YouTube, YouTube Shorts, and Discover. Ideal for brands looking to break new ground.
YouTube Ads
With over a decade of Google Ads experience and managing $100m for our clients, we’ve cracked the code for creating Google Ads via YouTube that connect and engage with viewers, showcase your brand and drive bottom-line revenue.
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How we create 5-star reviews
What sets farsiight apart? Our big-picture thinking and our Growth For Good™ mission unleash the true potential of our team and clients.
Ethical Approach
Our Ethical Approach is all about handpicking brands where we know we can make a difference. It's about clicking culturally with our teams, sharing a genuine love for your product or service, and proving our knack for sustainable ROAS and growth through a meticulous audit.
Sustained Success
To consistently drive targeted sales and long-term growth, our strategies and efforts are geared towards attaining tangible, scalable results that focus on long-term growth over vanity metrics or short-sighted tricks.
Total Transparency
We believe in full transparency and accountability. You can track tasks and deadlines through our system on Monday.com, while communicating directly with our experts on Slack. No junior burgers, no middlemen.
Delivering real business results
farsiight is an 5-star rated Google Ads Agency dedicated to generating real business outcomes. Our team is fully committed to helping brands boost revenue and leads profitably.
BlackMilk Clothing
Black Milk, the iconic fashion brand from Brisbane, has boosted its revenue from Google Ads using farsiight by ~4x within just 12 months.
TradeMutt
Social impact workwear brand, TradeMutt, generates 7.5x ROI across paid channels by refreshing creative strategy & media tactics.
Aroflo
B2B SaaS company, Aroflo, increases lead volume by 310% from the same investment into paid advertising.
Meet your team of Google Ads specialists
After working agency side for many years, brothers Josh & Ben saw how the industry was broken. Inexperienced AMs. Agencies taking on any client (even if they weren't sure they could deliver results.) Slow response times. Stale strategies. Poor creatives. Constant excuses and clients being passed from pillar to post. So they founded farsiight to fix it. A partnership with farsiight gives you access to a cross-functional team of marketing specialists in digital strategy, media buying and performance creative. farsiight is a Google Ads agency in Melbourne that seamlessly integrates with in-house teams & creates cultural bonds that enable sustained success for your brand. Expect integrity, ethics, accountability, and rapid response times as we relentlessly pursue sustainable growth for your brand. No junior burgers or account managers. Just direct access to a small team of seasoned specialists who respond in hours, not days.
What happens next?
Kickstart your brand’s growth by booking a call with our agency’s director, Ben.
Step 1: Book a Call Click the link below and fill out our form and Ben will be in touch to arrange a time to hop on a video chat. Step 2: Discovery After getting to know you, Ben will ask a series of questions designed to understand your business, challenges, opportunities and the scope of work. After the call, Ben will be able to tell you whether we’re a fit or not. If you’re not a fit, he’ll provide you with some recommendations and potential introductions to who is. Step 3: Strategy Session If your business is a fit, we’ll gain access to the relevant channels and spend 1-2 weeks preparing a tailored strategy. This is not a cookie-cutter approach, we’ll be providing you with exactly what our plan would be for the first 6 months of our engagement. It covers quick-win opportunities, bigger-picture thinking, and creative opportunities. Step 4: Proposal After the call, we’ll share a proposal that covers our Service Level Agreement so you know what to expect from farsiight and vice-versa, proposed pricing and onboarding next steps.
Frequently asked questions
The cost of Google Ads in Melbourne varies depending on unique factors relating to the Melbourne market and beyond. Firstly, the competition in your industry can impact the cost, as highly competitive industries may have higher costs per click (CPC) due to increased bidding. Next is the quality score of your ads, which is determined by the relevance and quality of your keywords, ad copy, and landing pages, can influence the cost. There are instances where competitors in higher positions may be paying less due to having well structured and high performing campaigns. Your bidding strategy, whether manual or automated, can affect how much you pay for each click. Using auto-bidding strategies is more expensive than other options like manual bidding, due to the fact you're leveraging Google's Ads machine learning to make adjustments in real time for your Sydney Melbourne business.
Yes, you can use Google Ads to target specific locations within Melbourne through the platform's location targeting capabilities found in the settings tab of your campaigns. This Google Ads feature allows you to focus your advertising efforts on particular geographic locations within Melbourne, such as specific suburbs, regions, or countries. By doing so, you can reach potential customers in areas most relevant to your business in Melbourne. Also, Google Ads provides advanced targeting options, like setting a radius around a location or using custom location groups, to further refine your audience reach.
Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their target audience. When users search for those keywords in Melbourne, Google runs an auction to determine which ads appear on the search results page and in what order. The ads' placement is based on bid amount, ad quality, and relevance to the user's query.
After booking a call, our agency's Director, Ben Somerville, will reach out to schedule a call. This is an opportunity to see if we’re a good fit. If we agree to move forward, Ben and the team will develop a detailed proposal outlining a 6-month action plan to align with your business goals and objectives.
farsiight is a specialist Google Ads agency in Melbourne with a proven track record of success. We have managed over $14 million in Google Ad spending for our clients in the past 12 months alone, leveraging our 42 years of combined experience running Google Ads campaigns. Our strategic approach, open communication, and cutting-edge strategies ensure that every campaign is as profitable as possible, driving steady and sustainable growth for our Melbourne-based clients.
When you work with our Google Ads Agency in Melbourne, you'll have access to a dedicated team of performance experts organised into what we call 'pods'. Each pod is responsible for a specific group of accounts. There's a lead strategist who oversees the overall strategy, client communication and project management and two specialised media buyers focusing on Google Ads/PPC and Paid Social, and a creative strategist to ensure thorough campaign execution for Melbourne brands.
Quality Score is a metric that Google Ads uses to evaluate the relevance and quality of your ads, keywords, and landing pages. It is a score from 1 to 10, with 10 being the highest, and is influenced by factors like expected click-through rate (CTR), ad relevance, and landing page experience. Quality Score affects your ad's position and cost-per-click (CPC). A higher Quality Score can lead to better ad placement and lower costs. To improve your Quality Score, focus on creating relevant ads, improving CTR, and optimising landing pages.
Google Demand Gen within Google Ads allows advertisers to reach potential customers as they browse their favourite Google Discover feeds, YouTube home feed, and Gmail Promotions and Social tabs. It allows us to showcase visually engaging ads to people actively exploring content related to their interests, and to your brand and offers.
Generally speaking, yes, Google Ads can be effective on any budget. While larger budgets may allow for faster results and larger volumes of traffic, leads and sales, smaller budgets can still yield results by focusing on specific, high-impact keywords, optimising ad copy and landing pages for conversions, and carefully monitoring performance to make adjustments. However, the lower the budget the longer it takes to receive data and therefore the insights that are used to optimise with. So the time to achieving profitability can be longer. Additionally, Google offers features like ad scheduling and geographic targeting that can help maximise the impact of a limited budget.
Our operating system. It means doing work that we’re all proud of. It means doing work we know will have a lasting impact. It means having strong relationships with our clients. And it means doing work that doesn’t make any of us feel uncomfortable (we’ve all seen that kind of work). In short, it’s our main operating principle.
Yes. Our core specialty is Performance Marketing & Creative for online businesses. We have a wealth of experience across industries like eCommerce, SaaS, Marketplace, B2B, Finance, Education, Travel and others.