PPC Agency MelbourneFocused on Profit

When you partner with us, you're not just getting help from one person - you have access to a team of PPC experts dedicated to your success. We organise our team into pods, each handling a specific group of accounts, usually around 5 to 8. In each pod, there's a lead strategist who's in charge of crafting the overall strategy across all channels. They're your main point of contact and oversee all the project coordination within the pod. Plus, we have two specialized media buyers focusing on Google Ads/PPC and Paid Social, along with a creative strategist to make sure we're covering all bases when it comes to managing your accounts and executing campaigns.

We don't believe in cookie-cutter solutions, which means we don’t offer one-size-fits-all pricing either. Being a flexible PPC agency in Melbourne means crafting packages and pricing based on your needs. Your unique requirements will shape the options we present, ensuring a tailor-made approach that works best for your business.

We are passionate about boosting online businesses through Performance Marketing & Creative methods. Our PPC agency in Melbourne knows the ins and outs of paid media, from creating show-stopping search ads to testing new ideas with display ads and more. We've worked with a variety of businesses, including online stores, and software companies in all sorts of verticals, so our approach is tried, tested and ready to work for you.

To see if we're a good fit, we consider three key questions. First off, does your brand share our mission: Growth for Good™? We're passionate about working with brands that love what they do and how they do it. Next, do our teams share strong cultural values? We hold Integrity, Humility, Passion, Growth, and Balance in high regard. When these values align, we're set up for the best possible outcomes. Lastly, can we genuinely contribute to your growth? We're selective about the clients we take on, only choosing those where we see a clear opportunity for significant and sustained growth. We turn down more brands than we accept to ensure our energy and expertise are focused on where we can make the biggest positive impact.

There isn't a definitive answer to how often you should audit your PPC campaigns. It largely depends on the volume of data you're acquiring from Google on a weekly/monthly basis. Higher click volumes allow for more frequent performance reviews and optimisations. Starting with a very low budget can hinder your ability to optimise effectively due to the limited data received, making it essential to invest enough to gather sufficient insights. At the very least, we recommend reviewing campaigns on a weekly basis and ensuring that your search terms are relevant. You can check this by going to the "search terms" report. If you notice poor quality traffic, simply add these terms as a negative keyword.

PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are both crucial components of digital marketing strategy for brands, but they operate very differently. PPC involves paying for ads to appear at the top of search results, providing immediate visibility, traffic and sometimes conversions based on a set budget. You pay for each click, allowing precise targeting and budget control. SEO, on the other hand, focuses on earning organic, unpaid traffic through optimising website content and structure. It’s a long-term strategy requiring ongoing effort but can result in sustainable traffic without direct costs per click. While PPC offers quick results and more control, SEO provided done according to best practice can produce lasting benefits through improved search rankings. We recommend doing both in tandem.

A/B testing, also known as split testing, is a method we use at farsiight to compare two versions of an ad or another experiment to determine which one performs better. By changing elements such as headlines, images, CTAs, or landing pages, you can test which variations resonate most with your audience. You can set up A/B tests to experiment with a new bid strategy or landing page. This allows you to send 50% of your traffic to the control and 50% to the new variant. This approach helps mitigate potential performance drops if the test doesn't perform as expected, ensuring you maintain overall campaign stability while optimising for better results. This data-driven approach helps you optimise your PPC ads, leading to higher click-through rates, better engagement, and improved conversion rates. Regular A/B testing ensures your ads are continuously refined, maximising your return on investment.

Our agency's Director, Ben Somerville, will be in touch to schedule a call at your convenience. This is our chance to see if we're a good match. If we both feel there's potential, Ben and the team will put together a proposal that will include a detailed 6-month plan of action, carefully designed to align with your goals.