PPC Agency MelbourneFocused on Profit
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We don't just collect impressive case studies; we create them. Our profit-first approach, driven by our Growth for Good™ mission, ensures that every campaign is designed to deliver sustainable, impactful results.
Pride in every project
We partner closely with Melbourne brands to drive growth that truly matters—growth that's consistent, resilient, and worthy of being proud of.
What we do in Melbourne
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PPC specialists, not generalists
We’re passionate about working with brands that love what they do and how they do it.
From St Kilda to Carlton, we’re helping Melbourne brands achieve long-term growth. We don’t just collect impressive case studies; we create them. Not by hitting superficial results in PPC platforms, but through working closely with clients with big ambitions and helping them meet their business targets. In fact, our agency drove over $22 million in revenue last year for SaaS companies, tech startups, and e-commerce brands. We know the ins and outs of driving real business outcomes through PPC platforms.
PPC strategies on all channels
We also have locations in...
Our secret to 5-star reviews?
We don’t have one, we’re just committed to excellence. Our business is all about hiring top-tier talent and letting them loose on good clients so they can do work we’re all proud of.
Driving real business outcomes
farsiight is an 5-star rated PPC Agency in Melbourne dedicated to generating real business outcomes. Our team is fully committed to helping brands boost revenue and leads profitably.
Meet our team of PPC experts
After working agency side for many years, brothers Josh & Ben saw how the industry was broken. Inexperienced AMs. Agencies taking on any client (even if they weren't sure they could deliver results.) Slow response times. Stale strategies. Poor creatives. Constant excuses and clients being passed from pillar to post. So they founded farsiight to fix it. A partnership with farsiight gives you access to the best talent in the industry and gives them the freedom to bring their expertise and creativity to each client relationship. farsiight is a PPC agency in Melbourne that seamlessly integrates with in-house teams & creates cultural bonds that enable sustained success for your brand. If you're seeking a performance marketing partner that doesn't settle for ordinary, and you know, actually performs well, we’re a good fit. Quite simply, we’re the team you'd rather be working with.
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What happens next?
Kickstart your brand’s growth by booking a call with our agency’s director, Ben.
Step 1: Book a Call Click the link below and fill out our form and Ben will be in touch to arrange a time to hop on a video chat. Step 2: Discovery After getting to know you, Ben will ask a series of questions designed to understand your business, challenges, opportunities and the scope of work. After the call, Ben will be able to tell you whether we’re a fit or not. If you’re not a fit, he’ll provide you with some recommendations and potential introductions to who is. Step 3: Strategy Session If your business is a fit, we’ll gain access to the relevant channels and spend 1-2 weeks preparing a tailored strategy. This is not a cookie-cutter approach, we’ll be providing you with exactly what our plan would be for the first 6 months of our engagement. It covers quick-win opportunities, bigger-picture thinking, and creative opportunities. Step 4: Proposal After the call, we’ll share a proposal that covers our Service Level Agreement so you know what to expect from farsiight and vice-versa, proposed pricing and onboarding next steps.
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Frequently asked questions
Our operating system. It means doing work that we’re all proud of. It means doing work we know will have a lasting impact. It means having strong relationships with our clients. And it means doing work that doesn’t make any of us feel uncomfortable (we’ve all seen that kind of work). In short, it’s our main operating principle.
When you partner with us, you're not just getting help from one person - you have access to a team of PPC experts dedicated to your success. We organise our team into pods, each handling a specific group of accounts, usually around 5 to 8. In each pod, there's a lead strategist who's in charge of crafting the overall strategy across all channels. They're your main point of contact and oversee all the project coordination within the pod. Plus, we have two specialized media buyers focusing on Google Ads/PPC and Paid Social, along with a creative strategist to make sure we're covering all bases when it comes to managing your accounts and executing campaigns.
We don't believe in cookie-cutter solutions, which means we don’t offer one-size-fits-all pricing either. Being a flexible PPC agency in Melbourne means crafting packages and pricing based on your needs. Your unique requirements will shape the options we present, ensuring a tailor-made approach that works best for your business.
We are passionate about boosting online businesses through Performance Marketing & Creative methods. Our PPC agency in Melbourne knows the ins and outs of paid media, from creating show-stopping search ads to testing new ideas with display ads and more. We've worked with a variety of businesses, including online stores, and software companies in all sorts of verticals, so our approach is tried, tested and ready to work for you.
To see if we're a good fit, we consider three key questions. First off, does your brand share our mission: Growth for Good™? We're passionate about working with brands that love what they do and how they do it. Next, do our teams share strong cultural values? We hold Integrity, Humility, Passion, Growth, and Balance in high regard. When these values align, we're set up for the best possible outcomes. Lastly, can we genuinely contribute to your growth? We're selective about the clients we take on, only choosing those where we see a clear opportunity for significant and sustained growth. We turn down more brands than we accept to ensure our energy and expertise are focused on where we can make the biggest positive impact.
There isn't a definitive answer to how often you should audit your PPC campaigns. It largely depends on the volume of data you're acquiring from Google on a weekly/monthly basis. Higher click volumes allow for more frequent performance reviews and optimisations. Starting with a very low budget can hinder your ability to optimise effectively due to the limited data received, making it essential to invest enough to gather sufficient insights. At the very least, we recommend reviewing campaigns on a weekly basis and ensuring that your search terms are relevant. You can check this by going to the "search terms" report. If you notice poor quality traffic, simply add these terms as a negative keyword.
PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are both crucial components of digital marketing strategy for brands, but they operate very differently. PPC involves paying for ads to appear at the top of search results, providing immediate visibility, traffic and sometimes conversions based on a set budget. You pay for each click, allowing precise targeting and budget control. SEO, on the other hand, focuses on earning organic, unpaid traffic through optimising website content and structure. It’s a long-term strategy requiring ongoing effort but can result in sustainable traffic without direct costs per click. While PPC offers quick results and more control, SEO provided done according to best practice can produce lasting benefits through improved search rankings. We recommend doing both in tandem.
A/B testing, also known as split testing, is a method we use at farsiight to compare two versions of an ad or another experiment to determine which one performs better. By changing elements such as headlines, images, CTAs, or landing pages, you can test which variations resonate most with your audience. You can set up A/B tests to experiment with a new bid strategy or landing page. This allows you to send 50% of your traffic to the control and 50% to the new variant. This approach helps mitigate potential performance drops if the test doesn't perform as expected, ensuring you maintain overall campaign stability while optimising for better results. This data-driven approach helps you optimise your PPC ads, leading to higher click-through rates, better engagement, and improved conversion rates. Regular A/B testing ensures your ads are continuously refined, maximising your return on investment.
Our agency's Director, Ben Somerville, will be in touch to schedule a call at your convenience. This is our chance to see if we're a good match. If we both feel there's potential, Ben and the team will put together a proposal that will include a detailed 6-month plan of action, carefully designed to align with your goals.