SEM Agency SydneyFocused on Profit

It depends on a lot of variables, but you can usually start seeing some results within a few days to a couple of weeks. Since SEM puts your ads in front of people actively searching for your product or service, you can start sending high-intent traffic to your website pretty quickly. However, optimising for the profitable performance, like lowering cost per conversion or increasing ROAS can take a few months as you need to buy a lot of data to gain the insights to inform the optimisations. The key is continuous testing and tweaking to make sure you're getting the most out of your budget.

At farsiight, we don’t just run SEM campaigns, we build growth engines that drive real, profitable results. Unlike other SEM agencies that focus purely on ROAS or clicks, we take a bigger-picture approach, ensuring your SEM strategy aligns with business objectives like scaling revenue, improving profit margins, and acquiring new customers sustainably. What sets us apart? Growth-First Mentality – We go beyond media buying, helping brands make smart, data-backed decisions that fuel long-term success. Profit Over Vanity Metrics – We focus on business-critical KPIs like MER and aCAC rather than just surface-level platform metrics. Relentless Optimisation – No set-and-forget campaigns here. We constantly refine targeting, bidding, and creative to maximise efficiency. Transparency & Collaboration – You’ll always know where your budget is going and how it’s working—because we operate as an extension of your team, not just another SEM agency.

When you work with our PPC agency in Sydney, you'll benefit from a dedicated team of performance experts organised into pods. Each pod is responsible for a specific group of accounts, ensuring personalised and focused service. Our pod structure consists of: Lead Strategist: Oversees the overall strategy and ensures alignment with your business goals. Specialised PPC Media Buyers: Two experts focusing on Google Ads/PPC and Paid Social to maximise your campaign performance. Creative Strategist: Ensures thorough campaign execution with innovative and effective creative solutions. This structure ensures we never miss a beat and deliver a well-rounded approach to achieving your business goals. Our team works collaboratively to provide you with tailored strategies and continuous optimisation, driving the results that matter most to your business.

Our client qualification process involves assessing three key factors to ensure a strong partnership. Firstly, we evaluate if your brand shares our mission of Growth For Good™, as we're committed to supporting brands that aim to enrich and empower their audience. Secondly, we consider cultural alignment, ensuring our values align for optimal collaboration. Finally, we assess if we can genuinely contribute to your growth, accepting clients with clear opportunities for significant and sustained growth.

Yes. Our core specialty is Performance Marketing & Creative for online businesses. We have a wealth of experience across industries like eCommerce, SaaS, Marketplace, B2B, Finance, Education, Travel and others.

Negative keywords are terms or phrases that you specify in your PPC campaigns to prevent your ads from showing up for irrelevant searches. This is especially important in the current landscape of PPC advertising due to the increasing use of close-match variants and broad-match keywords.