PPC Agency SydneyFocused on Profit

When you work with our PPC agency in Sydney, you'll benefit from a dedicated team of performance experts organised into pods. Each pod is responsible for a specific group of accounts, ensuring personalised and focused service. Our pod structure consists of: Lead Strategist: Oversees the overall strategy and ensures alignment with your business goals. Specialised PPC Media Buyers: Two experts focusing on Google Ads/PPC and Paid Social to maximise your campaign performance. Creative Strategist: Ensures thorough campaign execution with innovative and effective creative solutions. This structure ensures we never miss a beat and deliver a well-rounded approach to achieving your business goals. Our team works collaboratively to provide you with tailored strategies and continuous optimisation, driving the results that matter most to your business.

Our client qualification process involves assessing three key factors to ensure a strong partnership. Firstly, we evaluate if your brand shares our mission of Growth For Good™, as we're committed to supporting brands that aim to enrich and empower their audience. Secondly, we consider cultural alignment, ensuring our values align for optimal collaboration. Finally, we assess if we can genuinely contribute to your growth, accepting clients with clear opportunities for significant and sustained growth.

Yes. Our core specialty is Performance Marketing & Creative for online businesses. We have a wealth of experience across industries like eCommerce, SaaS, Marketplace, B2B, Finance, Education, Travel and others.

The cost of PPC (Pay-Per-Click) advertising can vary widely based on several factors, including your industry, the competitiveness of your keywords and targeting, and the specific PPC platform you choose. Here’s a breakdown of what you can expect: 1. Monthly PPC Costs Businesses typically spend between $100 and $10,000 per month on PPC advertising. The actual amount depends on the sophistication and time in market of the business, the size of the company, the goals of the campaign, and the competitiveness of the industry. For example, at farsiight we have clients spending $3,000 per month up to $400,000 per month through PPC platforms. 2. Cost Per Click (CPC) On platforms like Google Ads, the cost per click can range from $0.10 to $3+ on average. This means that every time someone clicks on your ad, you’ll pay this amount. However, for more competitive keywords, the CPC can be higher. For example, farsiight will spend >$50 for a keyword like “ppc agency sydney '' due to the extremely high competition with over 7000 agencies in Australia. 3. PPC Management Costs If you opt to work with a PPC management agency in Sydney like farsiight, expect to pay at least $1,500 for management services. This fee covers strategy creation, campaign management, optimisation, and reporting. 4. Additional Factors Influencing Costs Industry: Highly competitive industries, like legal or insurance, often have higher CPCs. Geographic Targeting: Ads targeted at more competitive regions may cost more. Ad Quality: Higher quality ads with better relevance scores can lower your overall costs. Ad Networks: Costs can vary significantly between different PPC platforms like Google Ads, Microsoft Ads, Facebook, and others.

Absolutely! PPC advertising can be highly effective for small businesses. Here's some of the reasons why: Targeted Reach – PPC allows small businesses to target specific audiences based on various parameters such as location, demographics, interests, and search behaviours. This ensures your ads reach the right people who are more likely to be interested in your products or services. Cost-Effective – With PPC, you have full control over your budget. You can set daily or monthly limits, and only pay when someone clicks on your ad. This makes it a cost-effective option, especially for small businesses with limited marketing budgets. Quick Results – Unlike SEO, which can take time to show results, PPC campaigns can drive traffic to your website almost immediately. This is particularly beneficial for new businesses looking to quickly generate leads and conversions. Measurable ROI – PPC platforms provide detailed analytics that allow you to track the performance of your campaigns in real-time. You can measure key metrics like clicks, impressions, conversions, and ROI, making it easier to assess the effectiveness of your ads and make data-driven decisions. Flexibility and Scalability – PPC advertising is highly flexible. You can start small and scale up your campaigns as you see positive results. This flexibility allows small businesses to adapt their strategies based on performance and changing market conditions. Local Targeting – For small businesses with a local customer base in Sydney, PPC platforms like Google Ads offer geo-targeting options. This means your ads can be shown to users within a specific radius of your business location, driving local traffic and increasing the chances of in-store visits.

This largely depends on your budget. The greater the budget, the more keywords you can target. If you’re operating on a limited budget, it’s our recommendation to go deep in one or two key themes to maximise impression share and gain insights faster. Otherwise, you’ll spread yourself too thin and never gain the valuable data you need to start optimising. Choosing the right keywords for your PPC campaigns involves several key steps: Set Clear Goals – Define what your business objective is —sales, leads, or brand visibility. Conduct Thorough Research: Use tools like Google Keyword Planner to find relevant keywords based on your product/service. You can plug in your website and let Google find the right keywords for you. Prioritise Relevance and Intent: Choose keywords that closely match user intent and your offerings.

Negative keywords are terms or phrases that you specify in your PPC campaigns to prevent your ads from showing up for irrelevant searches. This is especially important in the current landscape of PPC advertising due to the increasing use of close-match variants and broad-match keywords.