Accelerating AroFlo’s Growth Trajectory with a Creative Meta Strategy

The Challenge

AroFlo, a leading cloud-based job management software for trade businesses, empowers teams to work more efficiently and improve job profitability. After expanding its customer base to over 2,500 trade businesses across Australia and New Zealand, AroFlo needed a partner who could support their next stage of growth. They sought farsiight’s expertise to drive more leads through Meta and break into new growth territories.

Previously, AroFlo had struggled with an agency that couldn’t keep up with their growth demands. They required innovative, out-of-the-box strategies to stand out in a competitive market, generate leads, and increase conversions while maintaining cost-efficiency.

Creative Strategy

• Leveraging competitor and persona insights to build creative assets that communicated the unique value of AroFlo.
• Developing eye-catching visuals that highlighted the pain points of trade business owners and the benefits of AroFlo’s platform.
• Testing creative and audience segments through a 4-week framework, constantly iterating based on performance data to optimise ads and messaging.
• Collaborating closely with AroFlo through fast communication channels, ensuring rapid feedback and approval of campaigns.

Platform Tactics

• Implemented a full-funnel Meta strategy, adjusting creative assets to target users at each stage of the funnel.
• Increased budget allocation towards lead generation, ensuring a significant boost in trial sign-ups and demo bookings.
• Launched unique and attention-grabbing creative elements, such as a top-performing video featuring a snail versus a racecar and headlines that stood out with emojis like the poop emoji to capture user attention.
• Expanded AroFlo’s digital footprint by incorporating Google Ads and Bing Ads into an omni-channel strategy, driving cohesive growth across all platforms.
• Continuous testing of ad formats, CTAs, and creative variations to improve engagement and conversions.