We are your SaaS Marketing Agency for Growth.
Our team truly understands SaaS and build demand generation strategies that focus on meeting your payback period & CAC/LTC targets.
Farsiight is the SaaS Marketing Agency
See why other global software companies partner with Farsiight to scale their demand generation.
SaaS Got Competitive #Saasturated
Zuora famously announced the arrival of the subscription economy back in 2017. Well, the shift happened, and now SaaS is hyper-competitive. Regardless of how unique your solution is, you are now competing with a plethora of other software for your ideal customers’ attention.
This competition increased CAC on the leading ad platforms like Google & Facebook, making your MQL target harder to reach than ever. That is why we started Farsiight, a SaaS Marketing Agency with a mission to help leading software companies win the new game.
SaaS Got Competitive #Saasurated
The Specialist SaaS Marketing Agency.
The Specialist SaaS Marketing Agency.
“Having spent my early career leading sales and marketing teams at a high growth software company Felix (ASX:FLX), specialising in SaaS was an obvious choice when we started Farsiight.
A partnership with Farsiight gives you access to this IP and the market-proven digital marketing strategies we have executed for SaaS companies worldwide.
What makes our team dangerous is our deep specialty in PPC & Paid Social Advertising, combined with our intrinsic understanding of SaaS.”
Ben Somerville, Co-founder
Communication so Damn Good, It’ll Feel like We’re in the Same Room.
It would be a little ironic if we called ourselves SaaS Marketing Agency but didn’t use any software ourselves. We leverage the worlds best communication and project management software to put you, our customer, in the centre of everything we do.
We’ll collaborate on Slack, meet face to face via Zoom, provide custom reports through Google Data Studio and give you complete visibility over projects in Monday.
Communication so Damn Good, It’ll Feel like We’re in the Same Room.
A Relentless Pursuit of Results.
A Relentless Pursuit of Results.
A zero-tolerance for complacency sits at the heart of our company culture. As your partner, we are relentless in the pursuit of new strategies and opportunities that will move the needle on your SaaS companies growth.
Don’t Just Take Our Word For It
See what our SaaS clients are saying about us on 
Mala Collective
Viberent
Viberent
Coordinator, The Tea Centre
PropertyNow
The Lad Collective
TradeMutt
PlantMiner.com.au
Power Diary
PlantMiner.com.au
PlantMiner.com.au
Power Diary
Power Diary
Service.com.au
Service.com.au
Coordinator, The Tea Centre
Coordinator, The Tea Centre
PropertyNow
PropertyNow
Viberent
Viberent
TradeMutt
TradeMutt
The Lad Collective
The Lad Collective
Mala Collective
Mala Collective
Our SaaS Marketing Services
Omnichannel paid acquisition strategies that are designed from the ground up with your target CAC in mind.
Google Ads
Turn the world’s leading search engine into a consistent growth channel for your business.
Google Display Ads
Convert cold audiences and retarget with compelling creative across Google’s Display Network.
Bing Ads
Diversify your paid search strategy on the leading challenger search engine, Microsoft Bing.
Facebook Ads
Drive massive scale using the world’s largest and most sophisticated social network.
Instagram Ads
Leverage direct response creatives to convert cold and warm audiences on Instagram.
YouTube Ads
We execute conversion-focused YouTube strategies aimed at telling stories with epic creative.
Google Ads
Google Display Ads
Google Shopping Ads
Bing Ads
Facebook Ads
Instagram Ads
YouTube Ads
SaaS Marketing Case Study.
41% Decrease in CPA for a Global SaaS Company.
Power Diary partnered with Farsiight to help drive down the Cost Per Acquisition on Google Ads, which had quickly spiralled out of control whilst expanding into new international markets.
Our strategy involved rebuilding the campaign structure from the ground up. The restructure enabled better segmentation of high converting traffic whilst also capitalising on the data purchased in new markets to build campaigns tailored to these geographies. The result was a significant reduction in CPA, increase in free trials, all whilst further scaling ad spend.
Building on this momentum, Farsiight launched a new Facebook/Instagram Ads campaign that, together with Google Ads, produced record-breaking months for Power Diary.
112%
Increase in Free Trials
41%
Decrease Cost Per Acquisition
94%
Increase in Ad Spend
The Time To Scale Up Your Demand-Gen Marketing Is Now.
Stop missing out on generating valuable pipeline and revenue
for your SaaS company. Get a tailored demand-gen strategy today.
Google Ads for SaaS .
Learn the market proven strategies to drive down your CAC today.
Frequently Asked Questions
What makes Farsiight specialists in SaaS Marketing?
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Hands-on experience & immersion.
Before joining Farsiight as Co-founder, Ben Somerville spent the best part of 5 years leading the sales and marketing teams at a high growth B2B SaaS company (FLX:ASX) in Australia. Ryan Joudoin, Farsiight’s Head of Social & CRO got his start as an Account Executive at Canadian SaaS company Procurify before transitioning into a career in Media Buying.
Between them, they have distilled their tried and tested strategies into replicable playbooks for growth. A partnership with Farsiight gives you access to this IP and the economies of scale benefits associated with driving digital campaigns for other leading SaaS companies.
Last but not least, we fully immerse ourselves in the industry. From attending the leading SaaS conferences, continually sharpening our skillset using ConversionXL, to keeping up to date with industry news and trends, our team lives and breathes SaaS.
What are the best marketing channels to use for my SaaS company?
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There are two key factors which dictate what will be the best marketing channels for your SaaS company to use.
First and foremost is the level of awareness for the problem you solve and the solution you offer within your market. Why does this matter? Let’s use the following example to illustrate.
Example: CRM Software
There is a very high level of awareness for both the problem, solution and even the products (PipeDrive, HubSpot, Zoho) that exist within this vertical. What does that mean? There are vast volumes high intent search traffic that can be capitalised on the leading search engines (Google, Microsoft & Yahoo). If your SaaS fits in a similar category, then it’s highly likely that search engine marketing (SEM) will be the driving force behind your paid customer acquisition.
The second factor that plays a decisive role in what marketing channels you should use for your SaaS company are your metrics. We cannot put enough emphasis on how important this is. Knowing your customer LTV (Lifetime Value) and target CAC (Customer Acquisition Cost) is critical when analysing what marketing channels to use for your SaaS as this guides what you can afford to pay to acquire a customer in the respective channels.
If you know your metrics and are wanting some advice on what marketing channels you should use for your SaaS company book a call and we will provide you with a free comprehensive analysis.
Should I launch paid acquisition if I don’t know what my LTV is?
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No.
LTV (Lifetime Value) is a critical metric when it comes to launching paid acquisition for SaaS. If you do not know what your LTV is, then you are likely guessing what your CAC (Customer Acquisition Cost) needs to be.
And if you are guessing your CAC and using that to guide your paid acquisition strategy, that is a recipe for disaster and wasted capital.
Dropbox famously made this costly mistake in their early years spending big on Google Ads only to realise they were paying between $233 – $388 to acquire a customer who’s lifetime value was only $99. Ouch.
Can you provide comprehensive reporting that we can share with our board and investors?
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Yes.
As a result of partnering with many venture-backed SaaS companies, we are well versed in building out custom reports and dashboards that present the metrics that matter most. Coupled with comprehensive commentary, we will arm you with everything you need to report back on our marketing initiatives at your next board or investor meeting.