We are your SaaS Marketing Agency for Growth.

Want to crush your MQL target? Partner with the team that truly understands the complexity of marketing SaaS.

    Limited partner spots remain
    for Q1 2021.

    Farsiight is the Trusted SaaS Marketing Agency

    See why other global software companies partner with Farsiight to scale their demand generation.

    Carton Cloud
    HR Partner
    Power Diary
    Conjointly
    Felix
    Note Vault
    Chewzie
    Tallyfy
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    SaaS Got Competitive #Saasurated

    Zuora famously announced the arrival of the subscription economy back in 2017. Well, the shift happened, and now SaaS is hyper-competitive. Regardless of how unique your solution is, you are now competing with a plethora of other software for your ideal customers’ attention.

    This competition increased CAC on the lead ad platforms like Google & Facebook, making your MQL target harder to reach than ever. That is why we started Farsiight, a SaaS Marketing Agency with a mission to help leading software companies win the new game.

    SaaS Got Competitive #Saasurated

    SaaS Marketing Agency Subscribed

    The Specialist SaaS Marketing Agency.

    Ben Somerville- Farsiight Co-Founder / Saas marketing agency founder

    The Specialist SaaS Marketing Agency.

    “Having spent my early career leading sales and marketing teams at a high growth software company, specialising in SaaS was an obvious choice when we started Farsiight.

    A partnership with Farsiight gives you access to this IP and the market-proven digital marketing strategies we have executed for SaaS companies worldwide.

    What makes our team dangerous is our deep specialty in PPC & Paid Social Advertising, combined with our intrinsic understanding of SaaS.”

    Ben Somerville, Co-founder

    Communication so Damn Good, It’ll Feel like We’re in the Same Room.

    It would be a little ironic if we called ourselves SaaS Marketing Agency but didn’t use any software ourselves. We leverage the worlds best communication and project management software to put you, our customer, in the centre of everything we do.

    We’ll collaborate on Slack, meet face to face via Zoom, provide custom reports through Google Data Studio and give you complete visibility over projects in Monday.

    Communication so Damn Good, It’ll Feel like We’re in the Same Room.

    Communication so Damn Good

    A Relentless Pursuit of Results.

    The Saas marketing agency team working

    A Relentless Pursuit of Results.

    A zero-tolerance for complacency sits at the heart of our company culture. As your partner, we are relentless in the pursuit of new strategies and opportunities that will move the needle on your SaaS companies growth.

    Don’t Just Take Our Word For It

    See what our SaaS clients are saying about us on Clutch Reviews

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    Our SaaS Marketing Services

    Omnichannel paid acquisition strategies that are designed from the ground up with your target CAC in mind.

    Google Ads

    Google Ads

    Turn the world’s leading search engine into a consistent growth channel for your business. 

    Google Display Ads

    Google Display Ads

    Convert cold audiences and retarget with compelling creative across Google’s Display Network. 

    Microsoft Ads

    Bing Ads

    Diversify your paid search strategy on the leading challenger search engine, Microsoft Bing. 

    Facebook

    Facebook Ads

    Drive massive scale using the world’s largest and most sophisticated social network.

    Instagram

    Instagram Ads

    Leverage direct response creatives to convert cold and warm audiences on Instagram.

    YouTube

    YouTube Ads

    We execute conversion-focused YouTube strategies aimed at telling stories with epic creative.

    Google Ads

    Google Ads

    Turn the world's leading search engine into a consistent growth channel for your business.
    Google Display Ads

    Google Display Ads

    Convert cold audiences and retarget with compelling creative across Google's Display Network.
    Google Shopping Ads

    Google Shopping Ads

    Drive more e-commerce revenue through Google's exclusive channel for products.
    Microsoft Ads

    Bing Ads

    Diversify your paid search strategy on the leading challenger search engine, Microsoft Bing.
    Facebook

    Facebook Ads

    Drive massive scale using the world's largest and most sophisticated social network.
    Instagram Ads

    Instagram Ads

    Leverage direct response creatives to convert cold and warm audiences on Instagram.
    YouTube Ads

    YouTube Ads

    We execute conversion-focused YouTube strategies aimed at telling stories with epic creative.
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    SaaS Marketing Case Study.

    200% Decrease in CPA for a Global SaaS Company.

    powerdiary.com.au

    SaaS marketing agency case study

    Power Diary partnered with Farsiight to help drive down the Cost Per Acquisition on Google Ads, which had quickly spiralled out of control whilst expanding into new international markets.

    Our strategy involved rebuilding the campaign structure from the ground up. The restructure enabled better segmentation of high converting traffic whilst also capitalising on the data purchased in new markets to build campaigns tailored to these geographies. The result was a significant reduction in CPA, increase in free trials, all whilst further scaling ad spend.

    Building on this momentum, Farsiight launched a new Facebook/Instagram Ads campaign that, together with Google Ads, produced record-breaking months for Power Diary.

    112%

    Increase in Free Trials

    41%

    Decrease Cost Per Acquisition

    94%

    Increase in Ad Spend

    Power Diary - Case Study

    The Time To Scale Up Your Demand-Gen Marketing Is Now.

    Stop missing out on generating valuable pipeline and revenue
    for your SaaS company. Get a tailored demand-gen strategy today.

    Google Ads for SaaS Can Scale.

    Learn the market proven strategies to drive down your CAC today.

    Frequently Asked Questions

    What makes Farsiight specialists in SaaS Marketing?

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    Hands-on experience & immersion. 

    Before joining Farsiight as Co-founder, Ben Somerville spent the best part of 5 years leading the sales and marketing teams at a high growth B2B SaaS company (FLX:ASX) in Australia. Ryan Joudoin, Farsiight’s Head of Social & CRO got his start as an Account Executive at Canadian SaaS company Procurify before transitioning into a career in Media Buying. 

    Between them, they have distilled their tried and tested strategies into replicable playbooks for growth. A partnership with Farsiight gives you access to this IP and the economies of scale benefits associated with driving digital campaigns for other leading SaaS companies. 

    Last but not least, we fully immerse ourselves in the industry. From attending the leading SaaS conferences, continually sharpening our skillset using ConversionXL, to keeping up to date with industry news and trends, our team lives and breathes SaaS.

    What are the best marketing channels to use for my SaaS company?

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    There are two key factors which dictate what will be the best marketing channels for your SaaS company to use.

    First and foremost is the level of awareness for the problem you solve and the solution you offer within your market. Why does this matter? Let’s use the following example to illustrate.

    Example: CRM Software

    There is a very high level of awareness for both the problem, solution and even the products (PipeDrive, HubSpot, Zoho) that exist within this vertical. What does that mean? There are vast volumes high intent search traffic that can be capitalised on the leading search engines (Google, Microsoft & Yahoo). If your SaaS fits in a similar category, then it’s highly likely that search engine marketing (SEM) will be the driving force behind your paid customer acquisition. 

    The second factor that plays a decisive role in what marketing channels you should use for your SaaS company are your metrics. We cannot put enough emphasis on how important this is. Knowing your customer LTV (Lifetime Value) and target CAC (Customer Acquisition Cost) is critical when analysing what marketing channels to use for your SaaS as this guides what you can afford to pay to acquire a customer in the respective channels. 

    If you know your metrics and are wanting some advice on what marketing channels you should use for your SaaS company book a call and we will provide you with a free comprehensive analysis.

    Should I launch paid acquisition if I don’t know what my LTV is?

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    No. 

    LTV (Lifetime Value) is a critical metric when it comes to launching paid acquisition for SaaS. If you do not know what your LTV is, then you are likely guessing what your CAC (Customer Acquisition Cost) needs to be. 

    And if you are guessing your CAC and using that to guide your paid acquisition strategy, that is a recipe for disaster and wasted capital. 

    Dropbox famously made this costly mistake in their early years spending big on Google Ads only to realise they were paying between $233 – $388 to acquire a customer who’s lifetime value was only $99. Ouch.

    Can you provide comprehensive reporting that we can share with our board and investors?

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    Yes. 

    As a result of partnering with many venture-backed SaaS companies, we are well versed in building out custom reports and dashboards that present the metrics that matter most. Coupled with comprehensive commentary, we will arm you with everything you need to report back on our marketing initiatives at your next board or investor meeting.