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We are your SaaS Marketing Agency for Growth.

Want to crush your MQL target? Partner with the team that truly understands the complexity of marketing SaaS.

Reviewed on Clutch
Reviewed on Clutch

Includes 16+ Proven strategies

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Farsiight is the Trusted SaaS Marketing Agency

See why other global software companies partner with Farsiight to scale their demand generation.

Carton Cloud
HR Partner
Power Diary
Conjointly
Felix
Note Vault
Chewzie
Tallyfy
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SaaS Got Competitive #Saasurated

Zuora famously announced the arrival of the subscription economy back in 2017. Well, the shift happened, and now SaaS is hyper-competitive. Regardless of how unique your solution is, you are now competing with a plethora of other software for your ideal customers’ attention.

This competition increased CAC on the lead ad platforms like Google & Facebook, making your MQL target harder to reach than ever. That is why we started Farsiight, a SaaS Marketing Agency with a mission to help leading software companies win the new game.

SaaS Got Competitive #Saasurated

SaaS Marketing Agency Subscribed

The Specialist SaaS Marketing Agency.

Ben Somerville, Co-founder

The Specialist SaaS Marketing Agency.

“Having spent my early career leading sales and marketing teams at a high growth software company, specialising in SaaS was an obvious choice when we started Farsiight.

A partnership with Farsiight gives you access to this IP and the market-proven digital marketing strategies we have executed for SaaS companies worldwide.

What makes our team dangerous is our deep specialty in PPC & Paid Social Advertising, combined with our intrinsic understanding of SaaS.”

Ben Somerville, Co-founder

Communication so Damn Good, It’ll Feel like We’re in the Same Room.

It would be a little ironic if we called ourselves SaaS Marketing Agency but didn’t use any software ourselves. We leverage the worlds best communication and project management software to put you, our customer, in the centre of everything we do.

We’ll collaborate on Slack, meet face to face via Zoom, provide custom reports through Google Data Studio and give you complete visibility over projects in Monday.

Communication so Damn Good, It’ll Feel like We’re in the Same Room.

Communication so Damn Good

A Relentless Pursuit of Results.

The Saas marketing agency team working

A Relentless Pursuit of Results.

A zero-tolerance for complacency sits at the heart of our company culture. As your partner, we are relentless in the pursuit of new strategies and opportunities that will move the needle on your SaaS companies growth.

Don’t Just Take Our Word For It

See what our SaaS clients are saying about us on Clutch Reviews

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5.0
5.0
5 Stars
5 Stars
“They have a very impressive knowledge of the digital marketplace.”
SEP 23, 2019
Dan Wilson
Dan Wilson
General Manager,
PlantMiner.com.au
Dan Wilson
General Manager,
PlantMiner.com.au
Dan Wilson
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“The team always provide detailed reports and are extremely responsive to suggestions.”
MAY 14, 2020
Fiona Adler
Fiona Adler
Director of Marketing,
Power Diary
Fiona Adler
Director of Marketing,
Power Diary
Fiona Adler
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“Farsiight provides a more personalised and detailed service than a traditional agency.”
JUL 02, 2019
Dan Kerr
Dan Kerr
CEO,
Service.com.au
Dan Kerr
CEO,
Service.com.au
Dan Kerr
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“We were blown away by how hard they worked and how often they went the extra mile.”
AUG 19, 2020
Caitlyn Pollard
Caitlyn Pollard
Marketing & E-commerce
Coordinator, The Tea Centre
Caitlyn Pollard
Marketing & E-commerce
Coordinator, The Tea Centre
Caitlyn Pollard
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“The only thing we’d like to see is for them to branch into other areas so that we can hire them for more things!”
OCT 07, 2020
Coreyna Blachut
Coreyna Blachut
CTO,
PropertyNow
Coreyna Blachut
CTO,
PropertyNow
Coreyna Blachut
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“They moved fast to push out campaigns without sacrificing the quality of work.”
MAY 14, 2020
Michael Trusler
Michael Trusler
CEO, Felix
Michael Trusler
CEO, Felix
Michael Trusler
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“Farsiight was able to increase our inbound enquiries by 350% whilst reducing our CPA by 20% within two months.”
OCT 28, 2020
James Turner
James Turner
General Manager,
Viberent
James Turner
General Manager,
Viberent
James Turner
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“Very effective through Slack. They were always proactive and responded incredibly fast.”
APR 21, 2020
Justin Falk
Justin Falk
Founder, TalentVine
Justin Falk
Founder, TalentVine
Justin Falk
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“Farsiight was able to increase our inbound enquiries by 350% whilst reducing our CPA by 20% within two months.”
OCT 28, 2020
Jordan Wenzel
Jordan Wenzel
CEO, Glacier
Jordan Wenzel
CEO, Glacier
Jordan Wenzel
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“I haven’t worked with an agency that can pivot as quickly as Farsiight can without losing quality in the creative output.”
DEC 10, 2020
Michael Watkins
Michael Watkins
Marketing Director,
TradeMutt
Michael Watkins
Marketing Director,
TradeMutt
Michael Watkins
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“Farsiight have a deep understanding of E-Commerce and Shopify. They are specialists in scaling PPC and Paid Social Advertising.”
OCT 06, 2020
Bill Ovenden
Bill Ovenden
Co-Founder,
The Lad Collective
Bill Ovenden
Co-Founder,
The Lad Collective
Bill Ovenden
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
5.0
5.0
5 Stars
5 Stars
“I’ve worked with a lot of agencies, and they’re by far the best one we’ve worked with.”
JUN 17, 2020
Ashley W.
Ashley W.
CEO,
Mala Collective
Ashley W.
CEO,
Mala Collective
Ashley W.
Quality:
Schedule:
Cost:
Willing To Refer:
5.0
5.0
5.0
5.0
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Our SaaS Marketing Services

Omnichannel paid acquisition strategies that are designed from the ground up with your target CAC in mind.

Google Ads

Google Ads

Turn the world’s leading search engine into a consistent growth channel for your business. 

Google Display Ads

Google Display Ads

Convert cold audiences and retarget with compelling creative across Google’s Display Network. 

Microsoft Ads

Bing Ads

Diversify your paid search strategy on the leading challenger search engine, Microsoft Bing. 

Facebook

Facebook Ads

Drive massive scale using the world’s largest and most sophisticated social network.

Instagram

Instagram Ads

Leverage direct response creatives to convert cold and warm audiences on Instagram.

YouTube

YouTube Ads

We execute conversion-focused YouTube strategies aimed at telling stories with epic creative.

Google Ads

Google Ads

Turn the world's leading search engine into a consistent growth channel for your business.
Google Display Ads

Google Display Ads

Convert cold audiences and retarget with compelling creative across Google's Display Network.
Google Shopping Ads

Google Shopping Ads

Drive more e-commerce revenue through Google's exclusive channel for products.
Microsoft Ads

Bing Ads

Diversify your paid search strategy on the leading challenger search engine, Microsoft Bing.
Facebook

Facebook Ads

Drive massive scale using the world's largest and most sophisticated social network.
Instagram Ads

Instagram Ads

Leverage direct response creatives to convert cold and warm audiences on Instagram.
YouTube Ads

YouTube Ads

We execute conversion-focused YouTube strategies aimed at telling stories with epic creative.
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SaaS Marketing Case Study.

200% Decrease in CPA for a Global SaaS Company.

powerdiary.com.au

SaaS marketing agency case study

Power Diary partnered with Farsiight to help drive down the Cost Per Acquisition on Google Ads, which had quickly spiralled out of control whilst expanding into new international markets.

Our strategy involved rebuilding the campaign structure from the ground up. The restructure enabled better segmentation of high converting traffic whilst also capitalising on the data purchased in new markets to build campaigns tailored to these geographies. The result was a significant reduction in CPA, increase in free trials, all whilst further scaling ad spend.

Building on this momentum, Farsiight launched a new Facebook/Instagram Ads campaign that, together with Google Ads, produced record-breaking months for Power Diary.

112%

Increase in Free Trials

41%

Decrease Cost Per Acquisition

94%

Increase in Ad Spend

Power Diary - Case Study

The Time To Scale Up Your Demand-Gen Marketing Is Now.

Stop missing out on generating valuable pipeline and revenue
for your SaaS company. Get a tailored demand-gen strategy today.

Google Ads for SaaS Can Scale.

Learn the market proven strategies to drive down your CAC today.

Frequently Asked Questions

What makes Farsiight specialists in SaaS Marketing?

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Hands-on experience & immersion. 

Before joining Farsiight as Co-founder, Ben Somerville spent the best part of 5 years leading the sales and marketing teams at a high growth B2B SaaS company (FLX:ASX) in Australia. Ryan Joudoin, Farsiight’s Head of Social & CRO got his start as an Account Executive at Canadian SaaS company Procurify before transitioning into a career in Media Buying. 

Between them, they have distilled their tried and tested strategies into replicable playbooks for growth. A partnership with Farsiight gives you access to this IP and the economies of scale benefits associated with driving digital campaigns for other leading SaaS companies. 

Last but not least, we fully immerse ourselves in the industry. From attending the leading SaaS conferences, continually sharpening our skillset using ConversionXL, to keeping up to date with industry news and trends, our team lives and breathes SaaS.

What are the best marketing channels to use for my SaaS company?

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There are two key factors which dictate what will be the best marketing channels for your SaaS company to use.

First and foremost is the level of awareness for the problem you solve and the solution you offer within your market. Why does this matter? Let’s use the following example to illustrate.

Example: CRM Software

There is a very high level of awareness for both the problem, solution and even the products (PipeDrive, HubSpot, Zoho) that exist within this vertical. What does that mean? There are vast volumes high intent search traffic that can be capitalised on the leading search engines (Google, Microsoft & Yahoo). If your SaaS fits in a similar category, then it’s highly likely that search engine marketing (SEM) will be the driving force behind your paid customer acquisition. 

The second factor that plays a decisive role in what marketing channels you should use for your SaaS company are your metrics. We cannot put enough emphasis on how important this is. Knowing your customer LTV (Lifetime Value) and target CAC (Customer Acquisition Cost) is critical when analysing what marketing channels to use for your SaaS as this guides what you can afford to pay to acquire a customer in the respective channels. 

If you know your metrics and are wanting some advice on what marketing channels you should use for your SaaS company book a call and we will provide you with a free comprehensive analysis.

Should I launch paid acquisition if I don’t know what my LTV is?

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No. 

LTV (Lifetime Value) is a critical metric when it comes to launching paid acquisition for SaaS. If you do not know what your LTV is, then you are likely guessing what your CAC (Customer Acquisition Cost) needs to be. 

And if you are guessing your CAC and using that to guide your paid acquisition strategy, that is a recipe for disaster and wasted capital. 

Dropbox famously made this costly mistake in their early years spending big on Google Ads only to realise they were paying between $233 – $388 to acquire a customer who’s lifetime value was only $99. Ouch.

Can you provide comprehensive reporting that we can share with our board and investors?

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Yes. 

As a result of partnering with many venture-backed SaaS companies, we are well versed in building out custom reports and dashboards that present the metrics that matter most. Coupled with comprehensive commentary, we will arm you with everything you need to report back on our marketing initiatives at your next board or investor meeting.