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We Grow Companies. Want To See What We Mean?

Our team will stop at nothing to deliver on the growth targets we promise. No hiding behind fluff metrics, we’re talking sales and revenue.

Industry
Online Marketplace
Services Provided
PPC, PSA, CRO

The Client

Truckit.net Pty Ltd. is Australia’s leading marketplace for road freight services. It is an internet marketplace for freight that provides more information and choice to consumers and carriers, bringing down the price for consumers, increasing business for carriers and creating a more efficient industry for everyone by reducing the number of empty trucks on the roads.

Connecting people with customer-reviewed delivery companies that can move anything and everything from hard-to-ship items such as cars, horses and heavy equipment through to the most fragile works of art – when transporters compete for a customer’s business online, everybody wins.

The Problem

Despite having a thorough understanding of the Ads Platform himself, Rob was lacking the time required to complete high-frequency Google Ads split-testing and optimisations.

We identified in a Google Ads Review the opportunity to both double down on Google Search and launch a Remarketing strategy using both Search & Display.

The Process

  • Strategise

    Check out current and past campaigns
    Are they working? Can they be better?
    Share our suggestions with you
    Work out the best direction for your business
    Put together a plan

  • Test

    Put the plan to work.
    Touch base with you each week
    What’s working?
    What isn’t?
    Is it profitable?
    Are we seeing growth?

  • Go Big

    Use what we found in testing to go big
    Learn from our data and scale up
    Magnify the plan
    Continuously improve our strategy
    Rake in sales and leads

The Result

Time Period
May – Oct 2019 vs. Dec 2018 – Apr 2019
Services Provided
PPC, PSA, CRO
Our Strategy
Analysing search terms in Google Analytics for past 12 months, we restructured the account to segment high, medium and low transaction value freight in addition to generic and branded search terms.
This enables us to have more control over budget and double down on areas with higher ROAS. We also launched regular tests splitting out mobile and desktop at a campaign level after discovering that one had a better ROAS than the other.
We launched a 7,14,21,30 day remarketing strategy to customise the messaging and imagery based on when a user last visited the site. In addition, we have tested YouTube, Gmail & Facebook as other acquisition channels to help scale bookings made through Truckit.
View our Truckit testimonial here.
Revenue

Conversion Rate

ROAS

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