May – Oct 2019 vs. Dec 2018 – Apr 2019
Analysing search terms in Google Analytics for past 12 months, we restructured the account to segment high, medium and low transaction value freight in addition to generic and branded search terms.
This enables us to have more control over budget and double down on areas with higher ROAS. We also launched regular tests splitting out mobile and desktop at a campaign level after discovering that one had a better ROAS than the other.
We launched a 7,14,21,30 day remarketing strategy to customise the messaging and imagery based on when a user last visited the site. In addition, we have tested YouTube, Gmail & Facebook as other acquisition channels to help scale bookings made through Truckit.
View our Truckit testimonial here