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We Grow Companies. Want To See What We Mean?

Our team will stop at nothing to deliver on the growth targets we promise. No hiding behind fluff metrics, we’re talking sales and revenue.

Industry
SaaS
Services Provided
PPC, PSA

The Client

CartonCloud is an easy-to-use (TMS) transport management system and (WMS) warehouse management system with a mission of making complicated logistics, simple.

No more long hours spent allocating jobs and filing. No more worrying about lost product or not having total control over your stock. No more having to turn down work from your customers because you can’t handle an increase in your workload.

Over 8 million jobs have been processed on CartonCloud in warehouse companies in Australia & New Zealand.

The Problem

Before working with Farsiight, CartonCloud was being managed by another full service Australian agency. Unfortunately they didn’t allocate the necessary resources to constantly run high-frequency tests which is required in this vertical with high CPC’s and low traffic volumes.

We also discovered in a Google Ads Review that there were efficiencies that could be made by restructuring the account and allocating more budget to higher performing search terms.

The Process

  • Strategise

    Check out current and past campaigns
    Are they working? Can they be better?
    Share our suggestions with you
    Work out the best direction for your business
    Put together a plan

  • Test

    Put the plan to work.
    Touch base with you each week
    What’s working?
    What isn’t?
    Is it profitable?
    Are we seeing growth?

  • Go Big

    Use what we found in testing to go big
    Learn from our data and scale up
    Magnify the plan
    Continuously improve our strategy
    Rake in sales and leads

The Result

Time Period
Aug – Nov 2019 vs. May – Jul 2019
Services Provided
PPC
Our Strategy
We completed a full analysis on the past 12 months of search term performance using Google Analytics and based our restructure on this data. We also discovered after a few weeks that the website was converting better than the landing page that was built for paid advertising so we switched all ads to point to the main website.
High-frequency ad split testing was performed in order to boost CTR’s in a vertical with low search volumes in addition to a comprehensive 7,14,21,30 day remarketing strategy.
View our CartonCloud testimonial here.
MQL's

SQL's

CPC

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