TradeMutt Breaks Revenue Records with 22% Month-on-Month Growth

The Challenge

TradeMutt, an Australian workwear brand known for bold designs and social impact through their charity TIACS, approached farsiight during a pivotal scale-up phase. They needed a partner capable of supercharging their performance creative, expanding into new performance marketing channels, and breaking into fresh geographic markets.

Co-Founder Ed Ross sought an agency that could handle the “heavy lifting” of scaling their performance marketing, particularly across social and search. With the major launch of ‘The Wildside Workwear’ only weeks away, the pressure was on farsiight to deliver record-breaking sales and a sellout success.

Digital Strategy

• TradeMutt had been exclusively advertising through Meta, so expanding their performance marketing channel mix was a key objective. 
• We identified Google Ads as a strong new channel, with potential in both generic search terms and Google Shopping, where their visually appealing apparel could stand out against traditional hi-vis workwear.
• By analysing data from their Meta account, we developed a framework for creative testing across different funnel stages (TOF, MOF, BOF) to optimise performance
• We collaborated with TradeMutt’s internal content team to create shot lists and deliverables for upcoming product drops across Google and Meta Ads.

Platform Tactics

We launched new initiatives, including:

• Opened up Google Ads primarily leveraging Google Shopping and generic search terms to reach a broader audience.
• Iterative creative testing of different formats, such as GIFs, videos, and images, to maximise performance at each funnel stage.
• Devised a new platform launch strategy for upcoming releases to maximise performance across the hype period. 
• Leveraged YouTube Ads to retarget pervious website visitors using their higher-produced creative.