Triple-Digit Growth and Expanded Market Reach

The Challenge

Zoe Kratzmann, a women’s fashion brand from the Sunshine Coast, faced several challenges before partnering with farsiight. Despite steady growth, the brand struggled to maintain momentum and had limited understanding of how their paid media efforts contributed to overall business performance. 

They sought to grow the business by 30% per year for the next two years, improve creative capabilities, and scale paid media to achieve the best possible Q4. Additionally, they aimed to launch their brand in the US to smooth out their highly seasonal sales calendar.

Digital Strategy

• Developed a strategic plan to set clear objectives tied to their unit economics and profitability metrics.
• Focused primarily ad spend on top-of-funnel (TOF) activities to attract new customers
• Created a go-to-market strategy for the US to smooth seasonal sales patterns.
• Rebuilt the Meta account to include a structured funnel, angle testing, and creative testing, leading to a significant increase in customer acquisition and a 16x ROAS from lead generation campaigns.

Platform Tactics

• Restructured the Meta account to implement a full-funnel approach, focusing on new customer acquisition with correct budget splits and exclusions.
• Scaled ad spend significantly, managing $1.2 million across Meta and Google to maximize efficiency and growth opportunities, compared to the previous $48,724.
• Launched highly successful lead generation campaigns for upcoming collections and sales, achieving a 16x ROAS from new customer lists.