Creative Strategy
Increase the effectiveness of your paid campaigns with clever ad creative backed by strategy and data.
Producing real business outcomes
farsiight is the Performance Marketing & Creative Agency that produces real business outcomes. Our team is obsessed with helping brands increase their revenue and profit to continue growing their positive impact.
The Lad Collective
Direct-to-consumer bed sheet company, The Lad Collective, grows from a cold start to $1m+ in revenue within 18 months of launching.
AroFlo
B2B SaaS company, Aroflo, increases lead volume by 310% from the same investment into paid advertising.
Power Diary
B2B SaaS company, Power Diary, scales new subscribers by 286% whilst keeping CAC under target.
Our Approach
Stop throwing spaghetti at the wall to see what sticks. We take a systematic approach to creative strategy to ensure there is always a pipeline of hypotheses and data driven ads to test.
Trademutt Case Study
<p><span style="font-weight: 400;">“farsiight took our strategy, embraced it, and developed their own processes to complement it. From day one, they exceeded our KPIs and continue to blow us away today.”</span></p>
Mike Watkins
Marketing Director, Trademutt
Frequently Asked Questions
Creative strategy refers to the approach and process of developing and executing creative concepts and ideas that align with objectives of your advertising campaigns and most importantly, resonate with your target audience.
Here are three examples of creative strategies: - Story-based strategies: Use narratives to engage and connect with the audience. - Emotional-based strategies: Evoke strong emotions in the audience, such as joy, nostalgia, or fear. - Benefit-focused strategies: Emphase the benefits and value of a product or service to the audience.
The elements of a creative strategy include: - Target audience: Identifying and understanding the audience you are trying to reach based on your service/product. Typically, there are several different personas with unique aspirations, desires that can be used to inform your creative strategy. - Brand positioning: Defining the unique value proposition of the brand and how it stands out from competitors. - Key messaging: Crafting clear and compelling messaging that resonates with each target audience/persona. - Creative concept: Developing a central idea or concept that ties together all creative elements. - Creative execution: Bringing the creative concept to life through design, copywriting, and other visual elements.
It is vital to define and adhere to brand guidelines and visual identity standards to ensure your creative strategy remains on-brand. This includes using consistent colors, typography, and other design elements that are aligned with the brand's overall aesthetic. It is also important to ensure that all messaging and creative elements align with the brand's values and tone of voice. To drive success on performance channels, brands need to have a degree of flexibility, due to the nature of creating contextual creative to the platforms you’re adveritsing on.
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Our Services
We believe those that claim to do everything do nothing exceptional. (*Cough* full service agencies). farsiight is a specialist performance marketing and creative house and we’re damn proud of it. Check out our specialist services below.
Performance Creative
Performance Creative
We fuse data, creativity and behavioural psychology into ad creatives that separate brands from the crowd and scale ad accounts.
Paid Social Advertising
Paid Social Advertising
We rank among the top percentile of agencies in Australia in terms of advertising spend across major social media platforms.
PPC Marketing
PPC Marketing
Our winning PPC Marketing strategies have been acquired through spending over $100m on the leading pay-per-click ad platforms.
Creative Strategy
Creative Strategy
A creative strategy that starts with a hypothesis informed by data is the key to designing ad creatives that produce tremendous results.
Digital Strategy
Digital Strategy
Strategy before tactics, period. Bolting down an airtight digital strategy is essential to achieving sustained success from your performance campaigns.