farsiight Wins Best Small PPC Agency at the APAC Search Awards 2026

We’re proud to share that farsiight has been named Best Small PPC Agency (25 employees or under) at the APAC Search Awards 2026, a recognition that marks a major milestone in our journey as a growth agency.

The APAC Search Awards celebrate the most innovative and effective search and performance marketing work across the Asia–Pacific region. To be recognised among such a competitive field is both an honour and a validation of the direction we’ve taken as an agency over the past year.

For us, this award isn’t just about performance metrics or creative campaigns. It reflects a deliberate evolution to move beyond traditional media buying to become a commercially minded growth partner for ambitious B2B and B2C companies.

From Media Buyers to Growth Partners

Founded by brothers Josh and Ben Somerville, farsiight was built on a simple belief that performance marketing agencies should do far more than just buy media.

Today, our 21-person fully remote team supports 47 clients across a diverse mix of industries, spanning established and fast-growing consumer brands through to scaling technology and B2B companies. We operate through specialised B2B and B2C pod structures that bring strategists, media specialists and creative thinkers together into cohesive client teams. This model enables us to integrate paid media, data, creative and AI into a unified system designed to drive measurable business growth.

Over the past 36 months, we’ve intentionally reshaped how we deliver value. Rather than optimising channels in isolation, we’ve focused on helping clients build growth engines. Winning Best Small PPC Agency is a direct reflection of that shift.

The Initiatives Driving Our Evolution

In 2024, we launched four major initiatives that redefined how we approach performance marketing.

A rebuilt reporting ecosystem. We overhauled our reporting infrastructure to deliver faster, more reliable, BI insights that connect marketing performance directly to business goals. Clients now have clearer visibility into how paid media contributes to their growth, not just short-term wins.

A lifetime value–led framework. We’ve redesigned our service delivery to move beyond a month-to-month execution model and anchor everything we do to our clients’ long-term business goals.

A dedicated AI program. We invested in a full-time AI engineer to develop bespoke AI agents that automate workflows and elevate strategic work. These tools are designed to enhance speed, accuracy and decision-making, freeing our teams to focus on higher-impact growth opportunities for clients.

Expansion into LinkedIn Ads. Through structured internal testing and training, we built deep in-house expertise in LinkedIn advertising. This has opened new growth channels for B2B clients and strengthened our ability to deliver integrated cross-platform strategies.

Each of these initiatives shares a common goal to improve the quality of thinking behind performance marketing and delivering more meaningful outcomes for the businesses we support.

Client Impact: The Mocka Growth Story

Awards matter most when they’re grounded in real client impact. One example is our partnership with furniture brand Mocka, a campaign recognised as a finalist at the APAC Search Awards 2026.

Between FY24 and FY25, Mocka delivered record-breaking commercial results through a tightly integrated performance strategy. Revenue grew 31% year-on-year, while EBIT increased 21%. Google Ads investment drove a 51% lift in conversion volume and a 33% improvement in return on ad spend, even as total spend scaled.

The impact extended beyond short-term sales. Independent brand tracking confirmed meaningful lifts in awareness and trust within Mocka’s core demographic, and viewers exposed to YouTube campaigns were 2× more likely to search for the brand.

These outcomes weren’t driven by a single channel or tactic. They came from aligning paid media, brand investment and measurement into a unified system focused on commercial performance, the same philosophy that underpins how we work with every client.

A Culture Built on Open Innovation

Behind our client results is a culture designed to encourage experimentation and shared ownership.

Over the past year, we’ve introduced an open innovation model that allows anyone in the agency to contribute to strategic projects aligned with their interests. Inspired by modern change management frameworks, this approach has helped us embed continuous improvement into our day-to-day work.

We’ve also invested heavily in leadership development, restructured our leadership team with internal promotions, and launched new strategic planning frameworks that keep long-term growth front and centre. Regular feedback loops and transparent communication ensure our culture evolves alongside our capabilities.

The result is a team that’s not only highly skilled, but deeply engaged in shaping the future of the agency.

Looking Ahead: Raising the Bar for PPC & Performance Marketing in APAC

Winning Best Small PPC Agency at the APAC Search Awards is a moment of celebration, but it’s not the finish line. It’s a signal that our approach is working and that we have a responsibility to keep raising the standard of what performance marketing can deliver.

Our vision is to create lasting growth for our people and the businesses we support.

That means continuing to integrate paid media with data, creative and AI in ways that drive measurable commercial impact. It means helping both B2B and B2C brands build scalable growth systems, not just campaigns.

Most importantly, it means staying curious, experimental and client-focused as the marketing landscape evolves.

Let’s Build What’s Next

If you’re looking for a growth partner that combines strategic thinking with world-class PPC execution, we’d love to talk.

Whether you’re scaling a B2B technology company or growing a consumer brand, our specialist teams are ready to help you turn performance marketing into a true growth engine.

Reach out to connect with the farsiight team and explore what we can build together.