Microsoft Ads AgencyPutting Profit First
Maximise your search and shopping performance with Microsoft Ads—an essential, often overlooked platform that belongs in your marketing mix.
Pride in every project
We partner closely with brands to drive growth using Microsoft Ads that truly matters—growth that's consistent, resilient, and worthy of being proud of.
5.0
Verified
We have worked with one of the industry's largest and best-regarded agencies and I can tell you that farsiight consistently and significantly outperformed them in every single way."
Oliver Dickinson
5.0
Verified
"As a result of their early efforts and our ongoing engagement with farsiight, we are now able to lean on Google Ads as a reliable source of MQLs each month for our SDRs."
Michael Trusler
5.0
Verified
"They choose clients who align with their values. I really liked that they aren't a full service agency, trying to be everything to everyone. Their expertise is next level!"
Danielle Quin-Conroy
The Microsoft team you'd rather work with
What’s our secret? We don’t have one. We’re just committed to being the best at:
- Responding on time. - Listening to your needs. - Getting you the results you need. - Doing exactly what we’ve agreed to do. - Leaving you feeling good about every interaction. Beyond exceptional performance, our expertise speaks for itself. Last year alone, we managed over $14 million in Microsoft Ads and other PPC channels, creating campaigns that resonate with customers and drive sustainable growth. Whether you’re a SaaS, tech startup, or an eCommerce brand looking to expand, we’re dedicated to helping you achieve record-breaking ROAS, meet your growth KPIs, and scale with confidence. No juniors here—only seasoned Microsoft Ads specialists who take full ownership and never leave you hanging.
Our mission
Growth for Good defines us.
It means we’re passionate about working with brands that love what they do and how they do it. We hold ourselves to the highest standards of integrity and push tirelessly for profitable growth. Because we believe the best kind of work is work we can all be proud of.
Diversified Microsoft Ads strategies
Microsoft Search Ads
Consistently driving targeted sales and long-term growth with Microsoft Search Ads. Meticulous strategies that target various stages of the buying cycle and deliver relevant messaging that stands head and shoulders above the pack.
Microsoft Shopping Ads
Bringing shoppers to your digital doorstep with impressive CACs, with less competition and lower costs than other PPC platforms. We’ve helped some of the fastest-growing eCommerce brands scale steadily with Bing Shopping Ads. Driven by data and perfected by performance marketers.
Performance Max
Leveraging Bing’s Performance Max machine learning to automatically find the perfect ad format and audience combinations to boost clicks, conversions and ROAS whilst streamlining workflows.
Display & Native Ads
Fusing data, creativity and behavioural psychology to craft Bing Display Network ads that can reach up to 1 billion customers across Microsoft partner sites, Microsoft Start, Microsoft Edge, Outlook, Microsoft Games, Microsoft 365 and more. Stay front of mind in your market, build brand awareness and drive cost-effective traffic to your website.
We have offices in...
We don’t settle for ordinary
What sets farsiight apart as a leading Bing Ads Agency? Sure, we’ve got the strategic and tactical expertise, but it’s our big-picture thinking that’s underpinned by our Growth For Good™ mission that shapes the way we grow together.
Ethical Approach
We only work with brands we believe we can make a positive impact with. That includes cultural alignment between our teams, a shared passion for your product or service, and our ability to achieve sustainable growth, determined with an in-depth audit.
Sustained Success
To consistently drive targeted sales and long-term growth, our Google Ads strategies and efforts are geared towards attaining tangible, scalable results that focus on long-term growth over vanity metrics or short-sighted tricks. We determine our success using business performance KPIs rather than ad platform performance.
Total Transparency
If we could live-stream our desks to your phone, we would – we love clients being able to see what we’re doing as we’re doing it. You can track tasks and deadlines through our system on Monday.com, while communicating directly with our experts on Slack. No junior burgers, no middlemen.
Performance marketing, but better.
No dodge jobs or cheap fixes. Just a 5-star performance marketing agency dedicated to your long-term growth and doing everything better.
BlackMilk Clothing
Black Milk, the iconic fashion brand from Brisbane, has boosted its revenue from Google Ads using farsiight by ~4x within just 12 months.
TradeMutt
Social impact workwear brand, TradeMutt, generates 7.5x ROI across paid channels by refreshing creative strategy & media tactics.
Aroflo
B2B SaaS company, Aroflo, increases lead volume by 310% from the same investment into paid advertising.
Meet your Microsoft Ads specialists
After working agency side for many years, brothers Josh & Ben saw how the industry was broken. Inexperienced AMs. Agencies taking on any client (even if they weren't sure they could deliver results.) Slow response times. Stale strategies. Poor creatives. Constant excuses and clients being passed from pillar to post. So they founded farsiight to fix it. A partnership with farsiight gives you access to a cross-functional team of marketing specialists in digital strategy, media buying and performance creative. farsiight seamlessly integrates with in-house teams & creates cultural bonds that enable sustained success for your brand. Expect integrity, ethics, accountability, and rapid response times as we relentlessly pursue sustainable growth for your brand. No junior burgers or account managers. Just direct access to a small team of seasoned specialists who respond in hours, not days.
What happens next?
Kickstart your brand’s growth by booking a call with our agency’s director, Ben.
Step 1: Book a Call Click the link below and fill out our form and Ben will be in touch to arrange a time to hop on a video chat. Step 2: Discovery After getting to know you, Ben will ask a series of questions designed to understand your business, challenges, opportunities and the scope of work. After the call, Ben will be able to tell you whether we’re a fit or not. If you’re not a fit, he’ll provide you with some recommendations and potential introductions to who is. Step 3: Strategy Session If your business is a fit, we’ll gain access to the relevant channels and spend 1-2 weeks preparing a tailored strategy. This is not a cookie-cutter approach, we’ll be providing you with exactly what our plan would be for the first 6 months of our engagement. It covers quick-win opportunities, bigger-picture thinking, and creative opportunities. Step 4: Proposal After the call, we’ll share a proposal that covers our Service Level Agreement so you know what to expect from farsiight and vice-versa, proposed pricing and onboarding next steps.
Frequently asked questions
Microsoft Ads (formerly known as Bing Ads) is an online advertising platform that allows businesses to display ads across the Microsoft Search Network, including Bing, Yahoo, AOL, and partner sites. Microsoft Ads holds approximately 6-8% of the global search engine market share, while Google dominates with around 90-92%. So while it will never be as scalable as Google, it's quite often an under-utilised channel which serves as an opportunity for many brands. It operates similarly to Google Ads, enabling you to bid on keywords to have your ads appear in search results and drive traffic to your website.
While both platforms are similar in how they operate, Microsoft Ads often have lower competition and typically cost-per-clicsk (CPC) compared to Google Ads, making it a cost-effective option. Microsoft Ads allows you to reach a different audience, as the Microsoft Search Network captures a unique demographic, particularly older and higher-income users.
The platform is honestly suitable for businesses of all sizes, from small startups to large enterprises. If you’re looking to expand your reach and tap into a different audience, Microsoft Ads is a great choice.
We can’t speak for other Microsoft Ads agencies, but at farsiight, our number one goal is to drive sustainable growth for your brand. We leverage Microsoft's full suite of channels within Bing Ads to deliver your ads to the right people at the right time. We are experts at analysing data, and knowing how to make strategic shifts within our campaigns to drive higher amounts of your ad budget towards the top performing areas. From strategy to creative, daily management and optimisation, our Bing Ads experts have an unwavering commitment to our clients’ success.
"Growth for Good”™ is our mission and what defines us. It represents how our people, culture and clients are equally ambitious and fully aligned. From only working with clients we genuinely believe we can help, to focusing on consistent growth through thick and thin, close collaboration, realistic KPIs and total transparency, all driven by an award-winning workplace that attracts top talent, fosters exceptional work and delivers unrivalled service.
Our agency's Director, Ben Somerville, will personally reach out to find a time that suits you. The purpose of the call is to best understand if farsiight will be the right fit for your business. If we both feel there’s a potential partnership, we can discuss the next steps during the call.
You get access to an entire team of performance experts for your business, not just one individual. We structure our team into pods, each dedicated to managing a specific set of accounts, typically ranging from 5 to 8. Within each pod, you'll find a lead strategist who oversees the comprehensive strategy across all channels. This individual serves as the primary point of contact and manages project coordination within the pod. Additionally, there are two specialised media buyers focusing on Bing Ads/PPC and Paid Social, along with a creative strategist to ensure a well-rounded approach to account management and campaign execution.
To determine if a client is a good fit, we are looking to answer 3 critical questions. First, does your brand align with our mission: Growth for Good™? We’re emotionally and ethically invested in the success of the brands we represent. Those who set out to enrich and empower their audience get a big tick. Those willing to exploit them are politely shown the door. Next, is there a strong cultural alignment between our teams? We value Integrity, Humility, Passion, Growth & Balance. When these things are fully aligned between us, we can expect the best possible outcomes. Finally, can we contribute to your growth? We refuse to take on clients where there’s no clear opportunity to deliver strong, sustained growth. This means we say no to more brands than we welcome onboard. That way, our energy and expertise are reserved for clients where we can make the most positive impact.
That depends on the scope of work, we don't have set packages. We tailor pricing based on your specific needs and will provide you with a number of options.
Our core specialty is Performance Marketing & Creative for online businesses. From search ads to display and beyond, we have a wealth of experience in paid media across industries like eCommerce, SaaS, Marketplace, B2B, Finance, Education, Travel and more.
We don't have set packages. Instead, we tailor pricing based on your specific needs and will provide you with a number of options to move forward. Rest assured, we only work with brands that we're confident we can help grow.