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Industry
Marketplace / Trades & Services
Services Provided
PPC

The Client

Service.com.au is Australia’s leading platform for connecting anyone looking for local trades and service providers, to top quality, verified, small to medium-sized service businesses.

With seamless technology to make sure users are matched to the perfect tradesperson for their job, Service.com.au is the easiest way to find and hire local trades and service providers.

We love working on this account as they are always open to new ideas and opportunities. Blended with their genuine passion to help grow Trades & Service businesses in Australia, Dan Kerr (CEO) & the team have been phenomenal to partner with.

The Problem

We identified in a review that the pre-existing account structure was the biggest factor affecting performance. For the budget allocated to PPC, the structure made it next to impossible to manage all of the campaigns & keywords effectively.

In addition, there was a clear opportunity to capitalise on additional keyword themes which from our research suggested high search traffic and intent, and low CPC’s.

The Process

  • Strategise

    Check out current and past campaigns
    Are they working? Can they be better?
    Share our suggestions with you
    Work out the best direction for your business
    Put together a plan

  • Test

    Put the plan to work.
    Touch base with you each week
    What’s working?
    What isn’t?
    Is it profitable?
    Are we seeing growth?

  • Go Big

    Use what we found in testing to go big
    Learn from our data and scale up
    Magnify the plan
    Continuously improve our strategy
    Rake in sales and leads

The Result
Time Period
(2017 vs. 2018)
Services Provided
PPC
Our Strategy
Our restructure strategy included breaking out broad and exact match types into their own campaigns. This enabled us to increase the impression share by assigning more budget to exact match keywords which were bringing in conversions at a cheaper cost. In addition, we separated high-intent keywords into their own campaigns in order to increase the impression share.
CPA

Conversions

CTR

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